Polyvinyl Alcohol Films Market: Size, Share, Trends & Forecast (2024-2029) 

The market report offers a detailed analysis segmented by Grade Type (Fully Hydrolyzed, Partially Hydrolyzed, Sub-Partially Hydrolyzed); by Application (Detergent Packaging, Medical & Healthcare, Polarizing Plates, Food Packaging, Others); by Geography (North America, South America, Asia Pacific, Europe, The Middle East & Africa).

Outlook 

• The polyvinyl alcohol films market is estimated to be at USD 484.03 Mn in 2025 and is anticipated to reach USD 626.73 Mn in 2030. 

• The polyvinyl alcohol films market is registering a CAGR of 5.3% during the forecast period 2025-2030. 

• Polyvinyl alcohol (PVA) films are biodegradable, water-soluble materials that are increasingly used as alternatives to conventional plastics. These films are utilized primarily in single-use packaging applications, such as detergent pods and agrochemical packaging, due to their dissolvable properties, reducing plastic waste and environmental impact. 

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Ecosystem 

• The participants in the global polyvinyl alcohol films industry are focusing on product innovation and increasing their production capacities to meet the growing demand for eco-friendly packaging materials. 

• These companies primarily focus on product innovation and diversification to improve the performance and versatility of PVA films, along with strategic partnerships with consumer manufacturers to integrate PVA films into everyday products. 

• Several important entities in the polyvinyl alcohol films market include Kuraray Co., Ltd.; Sekisui Specialty Chemicals; Mitsubishi Chemical Corp.; BASF Corp.; Chang Chun Group; and others. 

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Findings 

Attributes	Values
Historical Period	2019-2023
Base Year	2024
Forecast Period	2025-2030
Market Size (2025)	USD 484.03 Mn
Market Size (2030)	USD 626.73 Mn
Growth Rate	5.3% CAGR from 2025 to 2030
Key Segments	Grade Type (Fully Hydrolyzed, Partially Hydrolyzed, Sub-Partially Hydrolyzed); Application (Detergent Packaging, Medical & Healthcare, Polarizing Plates, Food Packaging, Agrochemical Packaging, Others); Geography (North America, South America, Asia Pacific, Europe, The Middle East & Africa)
Key Vendors	Kuraray Co., Ltd.; Sekisui Specialty Chemicals; Mitsubishi Chemical Corp.; BASF Corp.; Chang Chun Group
Key Countries	The US; Canada; Mexico; Brazil; Argentina; China; India; Japan; South Korea; The UK; Germany; Italy; France; Saudi Arabia; South Africa
Largest Market	Asia Pacific

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Trends  

• Transition Towards Water-Soluble Packaging: The increasing demand for water-soluble packaging, especially in single-use products like detergents and hygiene products, is driving the application of PVA films. In 2023, Procter & Gamble expanded its use of PVA films in its Tide Pods product line, enhancing sustainability efforts. 

• Innovation in Biodegradable Packaging Solutions: There is a surge in research and development to enhance the biodegradability of PVA films, making them more appealing to eco-conscious consumers. In 2022, Kuraray launched a new PVA film with faster biodegradability, targeting the growing demand for sustainable packaging materials. 

• Focus on Sustainable Agricultural Practices: PVA films are being used in agriculture as seed coatings and fertilizer coatings that dissolve in water, promoting sustainable farming practices. In 2022, India launched a government-backed initiative promoting the use of water-soluble PVA films in agriculture to reduce environmental impact. 

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Catalysts 

• Growing Environmental Awareness: Increasing global awareness of environmental issues and the need to reduce plastic waste is driving demand for biodegradable alternatives like PVA films. In 2023, The Ellen MacArthur Foundation launched a global initiative encouraging the use of biodegradable materials like PVA films in packaging to reduce plastic pollution. 

• Supportive Government Policies: Governments promoting biodegradable materials and enforcing plastic waste reduction policies are supporting the adoption of PVA films across industries. In 2023, China introduced subsidies for companies that incorporate biodegradable materials, such as PVA films, in their packaging products. 

• Rising Popularity of Single-Use, Dissolvable Packaging: Single-use dissolvable packaging, especially in the food, cosmetic, and hygiene sectors, is gaining popularity due to its ease of use and eco-friendly nature. In 2023, Unilever announced plans to incorporate PVA films into its hygiene products, promoting water-soluble, single-use packaging solutions. 

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Restraints 

• Dissolution Issues: PVA films’ water-soluble nature can pose challenges in humid environments or in applications where moisture control is critical, leading to product degradation. In 2022, Kuraray faced complaints about PVA film packaging dissolving prematurely in certain hygiene products sold in Southeast Asian markets with high humidity. 

• High Production Costs: One of the main challenges with PVA films is their higher production costs compared to traditional plastic films. The cost of manufacturing biodegradable films is still relatively high, which can deter smaller companies from adopting them on a large scale. 

• Challenges in Mass Adoption: Adoption of PVA films in developing markets is hindered by their higher costs and lack of local production facilities. Additionally, infrastructure to support the disposal and recycling of these films may not be fully developed in certain regions. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Polyvinyl Alcohol Films Market (2019 – 2023)         2.2.    Global Polyvinyl Alcohol Films Market (2024 – 2030)  3.       Market Segmentation         3.1.    Global Polyvinyl Alcohol Films Market by Grade Type                3.1.1.    Fully Hydrolyzed                3.1.2.    Partially Hydrolyzed                3.1.3.    Sub-Partially Hydrolyzed         3.2.    Global Polyvinyl Alcohol Films Market by Application                3.2.1.    Detergent Packaging                3.2.2.    Medical & Healthcare                3.2.3.    Polarizing Plates                3.2.4.    Food Packaging                3.2.5.    Others  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Argentina                4.2.3.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    Italy                4.4.4.    France                4.4.5.    Rest of Europe         4.5.    The Middle East & Africa                4.5.1.    Saudi Arabia                4.5.2.    South Africa                4.5.3.    Rest of Middle East & Africa  5.       Value Chain Analysis of the Global Polyvinyl Alcohol Films Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Kuraray Co., Ltd.         9.2.    Sekisui Specialty Chemicals         9.3.    Mitsubishi Chemical Corp.         9.4.    BASF Corp.         9.5.    Chang Chun Group         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Polyvinyl Alcohol Films Market – FAQs 

1.  What is the current size of the polyvinyl alcohol films market? 

Ans. In 2025, the polyvinyl alcohol films market size is USD 484.03 Mn. 

2.  Who are the major vendors in the polyvinyl alcohol films market?  

Ans. The major vendors in the polyvinyl alcohol films market are Kuraray Co., Ltd.; Sekisui Specialty Chemicals; Mitsubishi Chemical Corp.; BASF Corp.; Chang Chun Group. 

3.  Which segments are covered under the polyvinyl alcohol films market segments analysis?  

Ans. The polyvinyl alcohol films market report offers in-depth insights into Grade Type, Application, and Geography.