Trust & Safety Market Outlook: Size, Share, Trends & Growth Analysis (2024-2029)
The report covers a comprehensive analysis segmented by Offering (Solution, Services), By Security Type (Network Security, Application Security, Cloud Security, Endpoint Security, IoT Security), By Authentication Type (Vertical, Region), By End User (IT and Telecom., Retail and E-Commerce, Health Care, Government, Others), By Geography (North America, South America, Asia Pacific, Europe, the Middle East, Africa, Africa).
Trust And Safety Market Snapshot
Trust And Safety Market Overview
The market for trust and safety is expected to grow from its estimated to be at $41.95 Bn in 2024 and is anticipated to reach $92.72 Bn in 2029. For the projection period of 2024–2029, the worldwide trust and safety market is growing at a compound annual growth rate of 17.19%. The trust and safety markets are vigorous industries that focus on offering solutions to protect user data, guarantee online security, and uphold confidence in digital interactions across a range of industries. Safety and trust measures are becoming more crucial as the digital ecosystem continues to grow rapidly, driven by e-commerce, social media, fintech, and gaming platforms.
The rise in frequency and sophistication of cyber threats, including fraud, identity theft, data breaches and leaks, malicious applications, selling and sharing explicit content, cyber bullying, privacy, and data protection, content moderation is one of the main factors propelling the trust and safety sector. Identifying and reducing risks in real time has led to companies investing in innovative technology like artificial intelligence, machine learning, and data analytics. The market for trust and safety is significantly shaped by regulatory compliance as well. Businesses must adhere to strict regulations like the Central Consumer Protection Authority (CCPA) and GDPR addressing data protection and privacy, which is why compliance-focused trust and safety solutions are becoming increasingly popular. Furthermore, the scope and complexity of issues related to safety and trust have increased due to the globalization of digital ecosystems. Organizations must deal with a variety of dangers and cultural quirks while upholding uniform safety and trust standards throughout the world.
A wide variety of participants, such as technology suppliers, cybersecurity companies, experts in regulatory compliance, and advisory services, define the industry. These companies provide a range of solutions, from content moderation and user authentication to fraud detection and prevention, all of which are geared toward meeting the demands of industries. In general, The Trust and Safety market is expected to increase further as consumers and businesses alike place a premium on reliability and online security. In the years to come, there will be a continued need for creative trust and safety solutions due to growing regulatory scrutiny and continuous technological improvements.
​​​Trust And Safety Market Coverage
| Historical & Forecast Period | 2018-2029 |
| Base Year | 2023 |
| Forecast Period | 2024-2029 |
| Units | Billion US$ |
| Segments | Offering, Security Type, Authentication Type, End User |
| Geographies | North America, South America, Asia Pacific, Europe, The Middle East, Africa |
| Key Vendors | INTERNATIONAL BUSINESS MACHINES Corp., Microsoft Corp., Oracle Corp., Cisco Systems, Inc., Moody’s Analytics, Inc. |
Key Geographies of Trust and Safety Market, 2023
Porter’s 5 Forces Analysis of the Trust and Safety Market
Trust And Safety Market Trends
The global trust and safety market is rising rapidly due to growing concerns about internet safety and security across various organizations. Businesses now place a higher priority on trust and safety measures to guard customers from fraud, false information, and harassment due to the widespread use of digital platforms and the increase in online transactions. Using innovative technologies like big data analytics, machine learning, and artificial intelligence to improve safety protocols and foster trust is one of the market’s most noticeable trends.
Organizations can more effectively identify and lessen potential dangers thanks to these technologies’ ability to monitor and analyze user behavior in real time. Data privacy and regulatory compliance are becoming increasingly important. Stricter laws like the CCPA and GDPR are being implemented, and businesses are compelled to strengthen their trust and safety practices to ensure adherence and safeguard user data. Additionally, the market is expanding due to the growing integration of trust and safety solutions across a range of industries, such as social media, banking, gaming, and e-commerce.
Businesses are realizing how crucial it is to develop trusting relationships with their users to maintain long-term growth. Additionally, a factor driving market growth is the rise of specialized trust and safety service providers who supply adaptable solutions made to meet certain industry needs. Given the circumstances, the global trust and safety industry is expected to keep expanding as companies prioritize user safety and legal compliance in an increasingly digital world. Innovative technology, legal frameworks, industry partnerships, and specialist service providers will be crucial in determining how trust and safety solutions are shaped in the future.
The metaverse is becoming increasingly popular, giving people the ability to create virtual personas and communicate with others in other virtual environments. The metaverse will become much more valuable economically in the future. This is going to occur because it appeals to people of all ages, genders, and locations. Individuals are prepared to experiment with modern technology and are already investing money in digital assets. Ensuring the safety and security of interactions within the metaverse is crucial, especially with the substantial number of users. This is when trust and safety providers become important. The importance of safety and trust providers will increase as the business develops.
Trust And Safety Market Driving Factors
Numerous significant factors are propelling the worldwide trust and safety market and influencing its growth trajectory. As, there is a greater understanding of the value of trust and safety precautions among individuals and organizations due to the growing number of incidents of online fraud, cyberattacks, and data breaches. Organizations are investing in strong trust and safety solutions to protect user data and operations in response to the growing concern over internet security. Moreover, the demand for strong trust and safety measures is growing because of the quick digital transformation of several industries, including e-commerce, fintech, social media, and gaming. The need for solutions that can guarantee user safety, stop fraudulent activity, and uphold brand reputation is growing as more businesses move to online platforms. Furthermore, trust and safety procedures are being completely transformed by the advancement of technology, especially artificial intelligence, machine learning, and big data analytics.
By enabling businesses to identify and address any risks instantly, these innovative solutions improve an organization’s entire security posture. Tight regulatory obligations like the CCPA and GDPR are also pressuring companies to spend money on compliance-focused trust and safety solutions. Organizations are compelled to give trust and safety measures top priority because breaking these requirements can result in harsh penalties. Furthermore, the range of issues around safety and trust is growing due to growing globalization and the interconnectivity of digital ecosystems.
The development of comprehensive trust and safety methods that can handle a variety of threats and dangers across various geographic locations and user demographics is being fueled by globalization. In conclusion, factors including growing cyber risks, digital transformation, technical breakthroughs, the requirement for regulatory compliance, and globalization are propelling the worldwide trust and safety market. The need for creative trust and safety solutions to reduce risks and guarantee a safe online environment is being charged by these factors.
Trust And Safety Market Challenges
Numerous obstacles affect the trust and safety market’s expansion and ability to effectively maintain user protection and online security. The ongoing evolution of cyber threats and malicious activity is one major challenge. Because cybercriminals are constantly producing new and inventive ways to attack weaknesses in digital systems, it is difficult for trust and safety solutions to stay up to date with these threats. Another challenge is striking a balance between security and user experience.
Strict implementations of safety and trust protocols can occasionally cause friction in user interactions, which detracts from the user experience. Organizations face difficulty in striking the correct balance between upholding strict security standards and guaranteeing a flawless customer experience. Moreover, the worldwide scope of the digital domain poses challenges in managing trust and safety apprehensions in many legal and cultural settings. Different regions may have different standards for what constitutes safe or acceptable behavior, necessitating customized ways to safety and trust enforcement. Additionally, it might be difficult to efficiently monitor and analyze user behaviors for hazards due to the vast volume of data collected and processed by online platforms.
Massive data processing and management can put a strain on infrastructure and resources when privacy and legal compliance are upheld. Furthermore, it is challenging for companies to precisely measure the success of their programs due to the absence of established measures for assessing trust and safety performance. It becomes difficult to evaluate the effectiveness of safety and trust measures and to defend investments in these areas in the absence of defined standards and measurements. In conclusion, the market for trust and safety has difficulties such as growing cyber threats, striking a balance between security and user experience, handling worldwide complications, handling large volumes of data, and developing uniform assessment criteria. To overcome these obstacles, stakeholders must work together, innovate continuously, and develop flexible methods that may change with the ever-changing internet security environment.
Trust And Safety Market – Key Industry News
- In March 2024, Alphabet Inc.’s Google is laying off a handful of employees on its trust and safety team as part of broader staff cuts, even as it is asking members of that group to be on standby over the weekend to troubleshoot problematic outputs related to its flagship generative AI tool, Gemini.
- In June 2023, Twitter has been cutting its infrastructural costs, and all these cuts may put the site’s safety and security at risk.
- In November 2023, Zero Trust Security Market Thriving Worldwide Growth & Trending Business Factors & Forecast to 2031.
Trust And Safety Market Competitive Landscape
The global Trust and Safety market is highly competitive and is marked by the presence of many prominent players competing for a large market share. The participants in the global trust and safety industry are always developing their strategies to preserve a competitive advantage. Companies primarily use acquisitions, R&D, partnerships, and technological launches. Several important entities in the trust and safety market include INTERNATIONAL BUSINESS MACHINES Corp., Microsoft Corp., Oracle Corp., Cisco Systems, Inc., Moody’s Analytics, Inc., and others.
Trust And Safety Market Company Share Analysis, 2023 (%)
Trust And Safety Market – Key Companies
Reason to Buy from us
Table of Contents
| 1. Introduction |
| 1.1. Research Methodology |
| 1.2. Scope of the Study |
| 2. Market Overview / Executive Summary |
| 2.1. Global Trust and Safety Market (2018 – 2022) |
| 2.2. Global Trust and Safety Market (2023 – 2029) |
| 3. Market Segmentation |
| 3.1. Global Trust and Safety Market by Type |
| 3.1.1. Solution |
| 3.1.2. Services |
| 3.2. Global Trust and Safety Market by Material |
| 3.2.1. Network Security |
| 3.2.2. Application Security |
| 3.2.3. Cloud Security |
| 3.2.4. End point Security |
| 3.2.5. IoT Security |
| 3.3. Global Trust and Safety Market by Application |
| 3.3.1. Vertical |
| 3.3.2. Region |
| 3.4. Global Trust and Safety Market by End User |
| 3.4.1. IT and Telecom. |
| 3.4.2. Retail and E-Commerce |
| 3.4.3. Health Care |
| 3.4.4. Government |
| 3.4.5. Others |
| 4. Regional Segmentation |
| 4.1. North America |
| 4.1.1. The U.S |
| 4.1.2. Canada |
| 4.1.3. Mexico |
| 4.2. South America |
| 4.2.1. Brazil |
| 4.2.2. Argentina |
| 4.2.3. Colombia |
| 4.2.4. Chile |
| 4.2.5. Rest of South America |
| 4.3. Asia Pacific |
| 4.3.1. China |
| 4.3.2. India |
| 4.3.3. Japan |
| 4.3.4. South Korea |
| 4.3.5. Rest of Asia Pacific |
| 4.4. Europe |
| 4.4.1. UK |
| 4.4.2. Germany |
| 4.4.3. Italy |
| 4.4.4. France |
| 4.4.5. Spain |
| 4.4.6. Rest of Europe |
| 4.5. The Middle East |
| 4.5.1. Turkey |
| 4.5.2. UAE |
| 4.5.3. Saudi Arabia |
| 4.5.4. Rest of the Middle East |
| 4.6. Africa |
| 4.6.1. Egypt |
| 4.6.2. South Africa |
| 4.6.3. Rest of Africa |
| 5. Value Chain Analysis of the Global Trust And Safety Market |
| 6. Porter Five Forces Analysis |
| 6.1. Threats of New Entrants |
| 6.2. Threats of Substitutes |
| 6.3. Bargaining Power of Buyers |
| 6.4. Bargaining Power of Suppliers |
| 6.5. Competition in the Industry |
| 7. Trends, Drivers and Challenges Analysis |
| 7.1. Market Trends |
| 7.1.1. Market Trend 1 |
| 7.1.2. Market Trend 2 |
| 7.1.3. Market Trend 3 |
| 7.1.4. Market Trend 4 |
| 7.1.5. Market Trend 5 |
| 7.2. Market Drivers |
| 7.2.1. Market Driver 1 |
| 7.2.2. Market Driver 2 |
| 7.2.3. Market Driver 3 |
| 7.2.4. Market Driver 4 |
| 7.2.5. Market Driver 5 |
| 7.3. Market Challenges |
| 7.3.1. Market Challenge 1 |
| 7.3.2. Market Challenge 2 |
| 7.3.3. Market Challenge 3 |
| 7.3.4. Market Challenge 4 |
| 7.3.5. Market Challenge 5 |
| 8. Regulatory Landscape |
| 9. Competitive Landscape |
| 9.1. INTERNATIONAL BUSINESS MACHINES Corp. |
| 9.2. Microsoft Corp. |
| 9.3. Oracle Corp. |
| 9.4. Cisco Systems, Inc. |
| 9.5. Moody’s Analytics, Inc. |
| 9.6. Company 6 |
| 9.7. Company 7 |
| 9.8. Company 8 |
| 9.9. Company 9 |
| 9.10. Company 10 |
Trust And Safety Market – Frequently Asked Questions (FAQs)
What is the current size of the global trust and safety market?
The market size for the global trust and safety market in 2024 is $32.32 Bn.
Who are the major vendors in the global trust and safety market?
The major vendors in the global trust and safety market are INTERNATIONAL BUSINESS MACHINES Corp., Microsoft Corp., Oracle Corp., Cisco Systems, Inc., and Moody’s Analytics, Inc.
Which segments are covered under the global trust and safety market segments analysis?
This report offers in-depth insights into each type, material, application, and end user.