Poultry Market Outlook: Size, Share, Trends & Growth Analysis (2024-2029)
The report covers a comprehensive analysis segmented by Type (Chicken, Turkey, Ducks, Geese, Others), by Distribution Channel (Hypermarkets, Supermarkets, Online Channel, Specialty Stores, Others), by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).
Poultry Market Snapshot
Poultry Market Overview
The global poultry market is estimated to be at $395.86 Bn in 2024 and is anticipated to reach $511.45 Bn in 2029. The global poultry market is registering a CAGR of 5.26% during the forecast period 2024-2029.
The poultry market is a vast and multifaceted industry that encompasses the production, processing, and distribution of a variety of avian species raised for meat and egg consumption. Poultry meat production involves the rearing of chickens, turkeys, ducks, geese, and other fowl species for their flesh. Chickens, being the most widely consumed poultry globally, constitute a significant portion of this market, the efficient reproductive cycle and rapid growth rate of chickens make them an economically viable choice for meat production. Turkey, another type of poultry product, is particularly popular during festive seasons in certain regions.
Hens, the primary egg-laying species, are selectively bred and managed in specialized housing systems to optimize egg yield. The market offers a diverse range of egg varieties, including conventional, organic, and specialty eggs (such as free-range or enriched with specific nutrients).
The poultry market exhibits a range of production systems, from small-scale backyard operations to large-scale commercial farms. These farms employ various rearing methods, each with it’s advantages and challenges. Free-range systems allow birds to roam freely in outdoor areas, appealing to consumers seeking more ethical and natural production methods. Cage-free systems provide more space for birds within enclosed facilities, while conventional systems prioritize efficiency and cost-effectiveness.
The poultry market is deeply ingrained in cultural traditions and culinary practices across different regions. In certain Asian countries, duck meat and eggs hold significant importance in traditional cuisines, while in the Middle East, chicken dishes are a staple in many households. This cultural relevance contributes to the market’s diversity and regional variations in consumer preferences.
The poultry industry is intrinsically linked to other sectors, such as feed production, processing, and distribution. The feed industry plays a crucial role in providing nutritionally balanced diets for poultry, ensuring their health and productivity. Processing facilities transform live birds into a wide range of consumer-ready products, from whole birds to portioned cuts and further-processed items like nuggets and patties. Finally, an efficient distribution network ensures the timely delivery of fresh and frozen poultry products to retail outlets, food service establishments, and ultimately, consumers’ tables.
​​​​​Poultry Market Coverage
| Historical & Forecast Period | 2018-2029 |
| Base Year | 2023 |
| Forecast Period | 2024-2029 |
| Units | Billion US$ |
| Segments | Type, Distribution Channel |
| Geographies | North America, South America, Asia Pacific, Europe, The Middle East, Africa |
| Key Vendors | Tyson Foods Inc., Pilgrim’s Pride Corp., Koch Foods Inc., Astral Foods Ltd., Suguna Foods Pvt. Ltd. |
Key Geographies of Poultry Market, 2023
Porter’s 5 Forces Analysis of the Poultry Market
Poultry Market Trends
The organic and free-range poultry segment has gained significant traction in recent years. Consumers, particularly in developed nations, have become increasingly conscious of the ethical treatment of animals and the environmental impact of poultry farming practices. This has led to a surge in demand for poultry products that are certified organic or raised in free-range conditions, where the birds are allowed to roam freely and engage in natural behaviors. Poultry producers, such as Perdue Farms in the US and Bell & Evans in the UK, have responded by expanding their organic and free-range product lines, sometimes commanding premium prices to cater to this niche but growing market.
With busy lifestyles and a desire for quick meal solutions, consumers have gravitated towards value-added poultry products. These include marinated chicken breasts, pre-cooked rotisserie chickens, and fully prepared poultry-based meals. Major retailers and food service providers have capitalized on this trend by introducing a wide range of such products. For instance, Tesco, a UK supermarket chain, has a dedicated range of flavored and marinated chicken products, while KFC, a global fast-food chain, has expanded its offering of pre-cooked and ready-to-eat poultry meals.
Automated feeding systems, climate-controlled housing, and real-time monitoring technologies have been adopted by poultry producers worldwide. These advancements not only optimize resource utilization and minimize waste but also enhance animal welfare by providing optimal living conditions for the birds. Companies, such as Tyson Foods in the US and CP Group in Thailand, have invested heavily in these technologies to improve productivity and meet sustainability goals.
Vertical integration has become a prominent strategy in the poultry industry, where companies control multiple stages of the supply chain, from breeding and feed production to processing and distribution. This approach allows for greater control over quality, traceability, and cost management. Companies like Perdue Farms, Pilgrim’s Pride in the US, and Charoen Pokphand Foods in Thailand have embraced vertical integration to streamline operations and ensure consistent supply to meet consumer demand.
Poultry Market Driving Factors
As the world’s population continues to grow, especially in developing countries, the demand for affordable sources of protein like poultry meat and eggs is increasing substantially. The world’s population is projected to exceed 9 billion by 2050, increasing the demand for poultry production significantly.
There is a growing trend towards consuming white meats like poultry over red meats, driven by health considerations and changing tastes. The perception that poultry is a leaner and healthier protein source has boosted consumption, especially among health-conscious urban consumers.
As people’s dining-out preferences change and the food service industry expands, it significantly affects sales of poultry products. For example, the growing popularity of casual dining chains such as Buffalo Wild Wings and Nando’s Peri-Peri has led to an increase in the consumption of chicken wings and breast meat.
Improvements in production efficiency and decreasing feed costs have enabled the poultry industry to increase supply while keeping prices affordable for consumers. Technological advancements in areas like breed development, feed formulation, and automated processing have significantly improved yield and productivity per bird. The falling costs of major feed ingredients like corn and soybeans in recent years have also supported higher profit margins for poultry vendors.
Poultry Market Challenges
Poultry production relies heavily on grains, such as corn and soybeans, which are used as feed. Fluctuations in the prices of these commodities can significantly affect production costs and squeeze profit margins for poultry producers. For instance, in 2022, the escalating costs of corn and soybean meal due to supply chain disruptions and adverse weather conditions posed a significant challenge for many poultry farmers.
Diseases like avian influenza (bird flu) can rapidly spread through poultry flocks, leading to mass culling and substantial financial losses for producers. In 2022, several countries, including the United States, experienced severe outbreaks of highly pathogenic avian influenza, resulting in the loss of millions of birds and significant economic impacts on the poultry industry.
With increasing concerns about animal welfare, sustainability, and environmental impact, some consumers are shifting towards plant-based alternatives or seeking poultry products from producers that adhere to higher ethical standards. For example, on August 15, 2023, A team led by a UK-based researcher of Indian origin introduced a new method called microgeletion, in which plant proteins are placed in water and subjected to heating to enhance the appeal of meat alternatives. This revolutionized plant-based meat by overcoming the dryness of plant proteins.
Poultry Market – Key Industry News
- In April 2024, scientists from Texas A&M University researched the benefits of algae for poultry. They investigated algae’s essence, diversity, chemical composition, and nutritional merits for boosting sustainability and potentially stimulating disease resistance in poultry.
- In February 2024, the President of Brazil visited the Egyptian President in Cairo, the capital of Egypt, and signed an agreement to facilitate exports of poultry, pork, and beef meat to the African country.
- In February 2024, Chinese authorities have withdrawn a 19-year ban on poultry imports from Kazakhstan imposed after a series of bird flu outbreaks in the country in 2005. This will boost Kazakhstan’s poultry production and help China meet its poultry needs.
Poultry Market Competitive Landscape
The poultry market is highly competitive, with a large number of players operating globally. The market is dominated by a few major corporations that have established a strong presence through extensive production facilities, efficient distribution networks, and robust marketing strategies. Companies like Tyson Foods Inc., Pilgrim’s Pride Corp., Koch Foods Inc., Astral Foods Ltd., Suguna Foods Pvt. Ltd., and others, wield significant market power and influence due to their vast resources and economies of scale.
The market landscape is evolving with companies emphasizing cost leadership through automation, nutrition research, and supply chain optimization. Additionally, product innovation is crucial to meet consumers’ changing preferences for convenience, health, and new flavors. For instance, Tyson Foods Inc. has invested heavily in robotics for processes like deboning to boost efficiency.
The poultry market is heavily influenced by regulatory frameworks, food safety standards, and consumer preferences, which can vary across different regions and countries. Those who can successfully adjust to these changing customer needs and market dynamics will be successful in the poultry industry.
Poultry Market Company Share Analysis, 2023 (%)
Poultry Market – Key Companies
Reason to Buy from us
Table of Contents
| 1. Introduction |
|---|
| 1.1. Research Methodology |
| 1.2. Scope of the Study |
| 2. Market Overview / Executive Summary |
| 2.1. Global Poultry Market (2018 – 2022) |
| 2.2. Global Poultry Market (2023 – 2029) |
| 3. Market Segmentation |
| 3.1. Global Poultry Market by Type |
| 3.1.1. Chicken |
| 3.1.2. Turkey |
| 3.1.3. Ducks |
| 3.1.4. Geese |
| 3.1.5. Others |
| 3.2. Global Poultry Market by Distribution Channel |
| 3.2.1. Hypermarkets |
| 3.2.2. Supermarkets |
| 3.2.3. Online Channel |
| 3.2.4. Specialty Stores |
| 3.2.5. Others |
| 4. Regional Segmentation |
| 4.1. North America |
| 4.1.1. The U.S |
| 4.1.2. Canada |
| 4.1.3. Mexico |
| 4.2. South America |
| 4.2.1. Brazil |
| 4.2.2. Argentina |
| 4.2.3. Colombia |
| 4.2.4. Chile |
| 4.2.5. Rest of South America |
| 4.3. Asia Pacific |
| 4.3.1. China |
| 4.3.2. India |
| 4.3.3. Japan |
| 4.3.4. South Korea |
| 4.3.5. Rest of Asia Pacific |
| 4.4. Europe |
| 4.4.1. UK |
| 4.4.2. Germany |
| 4.4.3. Italy |
| 4.4.4. France |
| 4.4.5. Spain |
| 4.4.6. Rest of Europe |
| 4.5. The Middle East |
| 4.5.1. Turkey |
| 4.5.2. UAE |
| 4.5.3. Saudi Arabia |
| 4.5.4. Rest of the Middle East |
| 4.6. Africa |
| 4.6.1. Egypt |
| 4.6.2. South Africa |
| 4.6.3. Rest of Africa |
| 5. Value Chain Analysis of the Global Poultry Market |
| 6. Porter Five Forces Analysis |
| 6.1. Threats of New Entrants |
| 6.2. Threats of Substitutes |
| 6.3. Bargaining Power of Buyers |
| 6.4. Bargaining Power of Suppliers |
| 6.5. Competition in the Industry |
| 7. Trends, Drivers, and Challenges Analysis |
| 7.1. Market Trends |
| 7.1.1. Market Trend 1 |
| 7.1.2. Market Trend 2 |
| 7.1.3. Market Trend 3 |
| 7.1.4. Market Trend 4 |
| 7.1.5. Market Trend 5 |
| 7.2. Market Drivers |
| 7.2.1. Market Driver 1 |
| 7.2.2. Market Driver 2 |
| 7.2.3. Market Driver 3 |
| 7.2.4. Market Driver 4 |
| 7.2.5. Market Driver 5 |
| 7.3. Market Challenges |
| 7.3.1. Market Challenge 1 |
| 7.3.2. Market Challenge 2 |
| 7.3.3. Market Challenge 3 |
| 7.3.4. Market Challenge 4 |
| 7.3.5. Market Challenge 5 |
| 8. Regulatory Landscape |
| 9. Competitive Landscape |
| 9.1. Tyson Foods Inc. |
| 9.2. Pilgrim’s Pride Corp. |
| 9.3. Koch Foods Inc. |
| 9.4. Astral Foods Ltd. |
| 9.5. Suguna Foods Pvt |
| 9.6. Company 6 |
| 9.7. Company 7 |
| 9.8. Company 8 |
| 9.9. Company 9 |
| 9.10. Company 10 |
Poultry Market – Frequently Asked Questions (FAQs)
What is the current size of the global poultry market?
The market size for the global poultry market in 2024 is $395.86 Bn.
Who are the major vendors in the global poultry market?
The major vendors in the global poultry market are Tyson Foods Inc., Pilgrim’s Pride Corp., Koch Foods Inc., Astral Foods Ltd., and Suguna Foods Pvt. Ltd.
Which segments are covered under the global poultry market segments analysis?
This report offers in-depth insights into each type, product, nature, and distribution channel.