Electric Massagers Market: Size, Share, Trends & Forecast (2024-2029)
The market report provided a comprehensive analysis segmented by Type (Back and Body Massagers, Leg and Foot Massagers, Neck and Shoulder Massagers, Head Massagers, Others); by Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Sales Channel, Others); by End User (Residential, Commercial); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Market Dimensions & Growth Potential
- The electric massagers market is estimated to be at USD 14,998.78 Mn in 2024 and is anticipated to reach USD 20,941.73 Mn in 2029.
- The electric massagers market is registering a CAGR of 6.9% during the forecast period of 2024-2029.
- The market for electric massagers has expanded significantly in recent years, reflecting the growing consumer interest in health and wellness. The product range in this market is diverse, including neck and shoulder massagers, back and body massagers, leg and foot massagers, and even full-body massage chairs.
Request a free sample.
Competitive Landscape & Market Positioning in 2023
- The participants in the global electric massagers industry are always developing their strategies to preserve a competitive advantage.
- These companies primarily use acquisitions, R&D, partnerships, and technological launches.
- Several important entities in the electric massagers market include Zyllion, Inc.; Medi Mall, Inc.; Focus Technology Co., Ltd.; Luraco Technologies; Medisana GmbH; and others.
Ask for customization.
Report Objectives & Insights
| Attributes | Values |
| Historical Period | 2018-2022 |
| Base Year | 2023 |
| Forecast Period | 2024-2029 |
| Market Size (2024) | USD 14,998.78 Mn |
| Market Size (2029) | USD 20,941.73 Mn |
| Growth Rate | 6.9% CAGR from 2024 to 2029 |
| Key Segments | Type (Back and Body Massagers, Leg and Foot Massagers, Neck and Shoulder Massagers, Head Massagers, Others); Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Sales Channel, Others); End User (Residential, Commercial); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa) |
| Key Vendors | Zyllion, Inc.; Medi Mall, Inc.; Focus Technology Co., Ltd.; Luraco Technologies; Medisana GmbH |
| Key Countries | The U.S; Canada; Brazil; China; India; Japan; South Korea; The UK; Germany; Italy; Egypt |
| Largest Market | North America |
Get a free quote.
Market Trends & Future Outlook
- Technological Advancements: Innovations in technology are driving the electric massagers market. New features such as heat therapy, adjustable intensity settings, and smart controls are enhancing the user experience. For example, in 2023, HoMedics introduced a new line of massagers with integrated smart sensors that adjust the massage intensity based on user feedback.
- Growing Popularity of At-Home Wellness: The trend towards at-home wellness has significantly increased the demand for electric massagers. Consumers are looking for convenient and cost-effective ways to manage stress and improve their well-being without visiting spas or clinics.
- Rise of E-commerce Platforms: The proliferation of e-commerce platforms has made electric massagers more accessible to a broader audience. Online retail giants like Amazon and specialized wellness websites are contributing to the growth of the market by offering a wide range of products and competitive pricing.
Speak to analyst.
Key Market Influencers & Growth Drivers
- Rising Health Awareness: Increased awareness of health and wellness is a major driver for the electric massagers market. Consumers are becoming more proactive about managing their health, leading to a higher demand for products that offer pain relief and relaxation.
- Growing Incidence of Musculoskeletal Disorders: The prevalence of musculoskeletal disorders, such as back pain and arthritis, is driving the demand for electric massagers. These devices provide non-invasive pain relief and are increasingly being recommended by healthcare professionals. In 2023, the World Health Organization reported a rise in musculoskeletal conditions globally, emphasizing the need for effective pain management solutions like electric massagers.
- Increasing Availability: The increasing availability and affordability of electric massagers are making them accessible to a wider audience. Retailers are offering a range of products at different price points, catering to various consumer segments.
Inquire before buying.
Market Obstacles & Growth Barriers
- Regulatory and Compliance Issues: Compliance with regulatory standards and certifications for medical devices can be challenging for manufacturers. These regulations vary by region and require rigorous testing and documentation. In 2023, new regulatory requirements in the European Union posed challenges for manufacturers, delaying product launches and increasing compliance costs.
- Limited Awareness: Limited awareness and knowledge about the benefits of electric massagers in developing regions pose a challenge to market growth. Many consumers in these areas are unfamiliar with the technology and its advantages.
- Maintenance Concerns: Maintenance and durability concerns can affect consumer satisfaction and repeat purchases. Electric massagers with complex mechanisms and electronic components may require regular maintenance and have a shorter lifespan compared to simpler, manual alternatives.
Personalize this research.
Map Highlighting Key Region in 2023
Explore purchase options.
Table of Contents
| 1. Introduction |
|---|
| 1.1. Research Methodology |
| 1.2. Scope of the Study |
| 2. Market Overview / Executive Summary |
| 2.1. Global Electric Massagers Market (2018 – 2022) |
| 2.2. Global Electric Massagers Market (2023 – 2029) |
| 3. Market Segmentation |
| 3.1. Global Electric Massagers Market by Type |
| 3.1.1. Back and Body Massagers |
| 3.1.2. Leg and Foot Massagers |
| 3.1.3. Neck and Shoulder Massagers |
| 3.1.4. Head Massagers |
| 3.1.5. Others |
| 3.2. Global Electric Massagers Market by Distribution Channel |
| 3.2.1. Hypermarkets & Supermarkets |
| 3.2.2. Specialty Stores |
| 3.2.3. Online Sales Channel |
| 3.2.4. Others |
| 3.3. Global Electric Massagers Market by End User |
| 3.3.1. Residential |
| 3.3.2. Commercial |
| 4. Regional Segmentation |
| 4.1. North America |
| 4.1.1. The US |
| 4.1.2. Canada |
| 4.1.3. Mexico |
| 4.2. South America |
| 4.2.1. Brazil |
| 4.2.2. Argentina |
| 4.2.3. Colombia |
| 4.2.4. Chile |
| 4.2.5. Rest of South America |
| 4.3. Asia Pacific |
| 4.3.1. China |
| 4.3.2. India |
| 4.3.3. Japan |
| 4.3.4. South Korea |
| 4.3.5. Rest of Asia Pacific |
| 4.4. Europe |
| 4.4.1. The UK |
| 4.4.2. Germany |
| 4.4.3. Italy |
| 4.4.4. France |
| 4.4.5. Spain |
| 4.4.6. Rest of Europe |
| 4.5. The Middle East |
| 4.5.1. Turkey |
| 4.5.2. UAE |
| 4.5.3. Saudi Arabia |
| 4.5.4. Rest of the Middle East |
| 4.6. Africa |
| 4.6.1. Egypt |
| 4.6.2. South Africa |
| 4.6.3. Rest of Africa |
| 5. Value Chain Analysis of the Global Electric Massagers Market |
| 6. Porter Five Forces Analysis |
| 6.1. Threats of New Entrants |
| 6.2. Threats of Substitutes |
| 6.3. Bargaining Power of Buyers |
| 6.4. Bargaining Power of Suppliers |
| 6.5. Competition in the Industry |
| 7. Trends, Drivers and Challenges Analysis |
| 7.1. Market Trends |
| 7.1.1. Market Trend 1 |
| 7.1.2. Market Trend 2 |
| 7.1.3. Market Trend 3 |
| 7.2. Market Drivers |
| 7.2.1. Market Driver 1 |
| 7.2.2. Market Driver 2 |
| 7.2.3. Market Driver 3 |
| 7.3. Market Challenges |
| 7.3.1. Market Challenge 1 |
| 7.3.2. Market Challenge 2 |
| 7.3.3. Market Challenge 3 |
| 8. Opportunities Analysis |
| 8.1. Market Opportunity 1 |
| 8.2. Market Opportunity 2 |
| 8.3. Market Opportunity 3 |
| 9. Competitive Landscape |
| 9.1. Zyllion, Inc. |
| 9.2. Medi Mall, Inc. |
| 9.3. Focus Technology Co., Ltd. |
| 9.4. Luraco Technologies |
| 9.5. Medisana GmbH |
| 9.6. Company 6 |
| 9.7. Company 7 |
| 9.8. Company 8 |
| 9.9. Company 9 |
| 9.10. Company 10 |
Know the research methodology.
Electric Massagers Market – FAQs
What is the current size of the electric massagers market?
In 2024, the electric massagers market size is $14,998.78 Mn.
Who are the major vendors in the electric massagers market?
The major vendors in the electric massagers market are Zyllion, Inc.; Medi Mall, Inc.; Focus Technology Co., Ltd.; Luraco Technologies; Medisana GmbH.
Which segments are covered under the electric massagers market segments analysis?
The electric massagers market report offers in-depth insights into Type, Distribution Channel, End User, and Geography.