Digital Printing Market: Size, Share, Trends & Forecast (2024-2029)
The report covers a comprehensive analysis segmented by Type (Inkjet, Laser, Digital Press), By Application (Paper, Textile, Glass, Plastic Flim, Ceramic, Others), By Ink Type (Aqueous, Solvent, UV-curable, Dye Sublimation, Latex, Others), By End User (Publishers, Clothing, Packaging & Label, Others), By Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).
Digital Printing Market Snapshot
Digital Printing Market Overview
The global digital printing market is estimated to be at $35.41 Bn in 2024 and is anticipated to reach $50.79 Bn in 2029. The global digital printing market is registering a CAGR of 7.48% during the forecast period 2024-2029.
The market for digital printing is expanding and changing dramatically due to shifting consumer tastes, technological breakthroughs, and rising demand for individualized and environmentally friendly printing solutions. Digital printing is the process of duplicating digital pictures using inkjet or laser printing technologies onto various substrates, including paper, fabrics, ceramics, and plastics. The growing need for customized and on-demand printing across a range of industries, including publishing, packaging, advertising, and textiles, is one of the main factors propelling the market’s expansion. Businesses may create short print runs with variable data with digital printing, which enables more focused marketing campaigns and enhanced customer interaction. Digital printing is now more affordable for short to medium print runs than traditional offset printing due to technological improvements that have enhanced print quality, speed, and versatility.
Additionally, new avenues for interactive marketing and product customization are being made possible by the combination of digital printing with other technologies like 3D printing and augmented reality. The COVID-19 epidemic has expedited the uptake of digital printing as enterprises strive for more flexible and agile printing solutions to satisfy evolving market needs and telecommuting prerequisites. The market for digital printing does, however, confront certain difficulties, such as competition from conventional printing techniques, the upfront expenses associated with purchasing high-quality equipment, and the requirement for uniform color reproduction on various substrates—concerns over intellectual property, like piracy and counterfeiting, present serious difficulties for companies in this industry. The digital printing market is anticipated to grow steadily due to the need for sustainable printing methods, shifting client preferences, and technical advancements driving demand and innovation across several industries.
​​​Digital Printing Market Coverage
| Historical & Forecast Period | 2018-2029 |
| Base Year | 2023 |
| Forecast Period | 2024-2029 |
| Units | Billion US$ |
| Segments | Type, Application, Ink Type, End User |
| Geographies | North America, South America, Asia Pacific, Europe, the Middle East, Africa |
| Key Vendors |
Canon Inc., Xerox Holdings Corp., ARC Document Solutions, Inc., DIC Corp., HP Inc.  |
Key Geographies of Digital Printing Market, 2023
Porter’s 5 Forces Analysis of Digital Printing Market
Digital Printing Market Trends
The market for digital printing is expanding quickly because of several significant trends. The need for individualized and customized printing solutions is rising in several industries, such as publishing, packaging, advertising, and textiles. The versatility of digital printing allow firms to target specific groups and increase engagement by producing short print runs with varying data. Digital printing is now a more affordable option for short- to medium-sized print runs than traditional offset printing developments in printing technology like inkjet and laser printing, which have increased the quality and speed of digital printing. As a result, more small and large businesses are now utilizing digital printing solutions.
Furthermore, the need for environmentally friendly printing techniques is being driven by the growing awareness of environmental sustainability. Digital printing minimizes environmental impact and reduces inventory by using fewer resources, producing less waste, and enabling on-demand printing. As such, new opportunities for interactive marketing and product customization are being created by the combination of digital printing with other technologies like 3D printing and augmented reality. Additionally, as companies look for more flexible and agile printing solutions to satisfy shifting market needs and remote work requirements, the COVID-19 epidemic has expedited the trend toward digitalization. Given the circumstances, the market for digital printing is expected to keep expanding due to the demand for sustainable printing methods, shifting consumer preferences, and technology breakthroughs that spur innovation and uptake across a range of industries.
Digital Printing Market Driving Factors
Several factors are driving the market for digital printing. Improvements in technology, especially in the areas of inkjet and laser printing, are constantly improving the speed, quality, and adaptability of digital printing solutions. These upgrades draw in companies looking for economical and effective short to medium-run printing solutions. A key driver is the growing need for specialized and customized printing solutions in various industries, such as publishing, packaging, textiles, and advertising. Because variable data and customized content can be produced by digital printing, firms may interact with their target consumers more successfully. The use of digital printing is encouraged by the increased consciousness of environmental sustainability.
Digital printing is more environmentally friendly than traditional offset printing since it uses fewer resources, produces less waste, and allows for on-demand printing. Digital printing is evolving due to artificial intelligence. It helps calculate and use materials better. Companies using AI (Artificial Intelligence) have an edge over others. In printing, prices for materials can stay high if there are problems in the supply chain. People want printing to be better for the environment. Using AI can help reduce waste, which is good news. With AI tools, making creative designs is easier. This means more personalized print products will be available, which creates a new market for printers. Together, these factors propel the market for digital printing, encouraging innovation and broadening its application across a range of international businesses.
Digital Printing Market Challenges
The market for digital printing has a lot of potential, but it also has a lot of obstacles that could slow down its rate of expansion. To begin with, one of the main obstacles is the constant rivalry from conventional printing techniques, especially offset printing. Because offset printing can handle enormous print volumes at reduced costs, it continues to keep a strong position in certain industries despite technological developments in digital printing. Good digital printing equipment often comes with a hefty upfront cost, which makes it difficult for small and medium-sized enterprises to get started. Budgets might also be further strained by continuing maintenance and consuming expenditures, especially for companies with narrow profit margins.
Moreover, digital printing technology still faces difficulties in producing consistent color reproduction and print quality on a variety of surfaces. Print outcomes can be impacted by variations in materials and surface textures, necessitating ongoing calibration and optimization. In the digital printing market, intellectual property issues like counterfeiting and piracy also present a big obstacle. Ensuring the legitimacy of printed items and safeguarding digital assets are crucial factors for companies in this industry. To solve these issues and realize the full potential of the digital printing business, industry players must work together, invest in research and development, and continue to be innovative.
Digital Printing Market – Key Industry News
- In April 2024, Align Technology, Inc. a leading global medical device company, announced that it has completed the acquisition of privately-held Cubicure GmbH, a pioneer in direct 3D printing solutions for polymer additive manufacturing that develops, produces, and distributes innovative materials, equipment, and processes for novel 3D printing solutions.
- In March 2024, FUJIFILM Corp. announced the launch of the Jet Press FP790, a new water-based digital inkjet press for the flexible packaging printing market.
- In May 2023, 3D printing companies Stratasys Ltd. and Desktop Metal Inc. announced that they have entered into a definitive agreement to combine the companies via an all-stock transaction valued at approximately $1.8 billion.
Digital Printing Market Competitive Landscape
The global digital printing industry participants are always developing strategies to preserve a competitive advantage. The companies primarily use acquisitions, R&D, partnerships, and technological launches. Several important entities in the digital printing market include Canon Inc., Xerox Holdings Corp., ARC Document Solutions, Inc., DIC Corp., HP Inc., and others.
These leading players compete based on factors such as product innovation, technological advancements, pricing strategies, and geographic presence. They continuously invest in research and development to enhance print quality, speed, and versatility, thereby catering to evolving customer demands. Additionally, partnerships, collaborations, and acquisitions are common strategies employed by players to expand their market reach and strengthen their product portfolios. Furthermore, competitive pricing and after-sales services play crucial roles in attracting and retaining customers in this highly competitive market landscape.
Digital Printing Market Company Share Analysis, 2023 (%)
Digital Printing Market – Key Companies
Reason to Buy from us
Table of Contents
| 1. Introduction |
|---|
| 1.1. Research Methodology |
| 1.2. Scope of the Study |
| 2. Market Overview / Executive Summary |
| 2.1. Global Digital Printing Market (2018 – 2022) |
| 2.2. Global Digital Printing Market (2023 – 2029) |
| 3. Market Segmentation |
| 3.1. Global Digital Printing Market by Type |
| 3.1.1. Inkjet |
| 3.1.2. Laser |
| 3.1.3. Digital Press |
| 3.2. Global Digital Printing Market by Application |
| 3.2.1. Paper |
| 3.2.2. Textile |
| 3.2.3. Glass |
| 3.2.4. Plastic Film |
| 3.2.5. Ceramic |
| 3.2.6. Others |
| 3.3. Global Digital Printing Market by Ink Type |
| 3.3.1. Aqueous |
| 3.3.2. Solvent |
| 3.3.3. UV-curable |
| 3.3.4. Dye Sublimation |
| 3.3.5. Latex |
| 3.3.6. Others |
| 3.4. Global Digital Printing Market by End User |
| 3.4.1. Publishers |
| 3.4.2. Clothing |
| 3.4.3. Packaging & Label |
| 3.4.4. Others |
| 4. Regional Segmentation |
| 4.1. North America |
| 4.1.1. The U.S |
| 4.1.2. Canada |
| 4.1.3. Mexico |
| 4.2. South America |
| 4.2.1. Brazil |
| 4.2.2. Argentina |
| 4.2.3. Colombia |
| 4.2.4. Chile |
| 4.2.5. Rest of South America |
| 4.3. Asia Pacific |
| 4.3.1. China |
| 4.3.2. India |
| 4.3.3. Japan |
| 4.3.4. South Korea |
| 4.3.5. Rest of Asia Pacific |
| 4.4. Europe |
| 4.4.1. UK |
| 4.4.2. Germany |
| 4.4.3. Italy |
| 4.4.4. France |
| 4.4.5. Spain |
| 4.4.6. Rest of Europe |
| 4.5. The Middle East |
| 4.5.1. Turkey |
| 4.5.2. UAE |
| 4.5.3. Saudi Arabia |
| 4.5.4. Rest of the Middle East |
| 4.6. Africa |
| 4.6.1. Egypt |
| 4.6.2. South Africa |
| 4.6.3. Rest of Africa |
| 5. Value Chain Analysis of the Global Digital Printing Market |
| 6. Porter Five Forces Analysis |
| 6.1. Threats of New Entrants |
| 6.2. Threats of Substitutes |
| 6.3. Bargaining Power of Buyers |
| 6.4. Bargaining Power of Suppliers |
| 6.5. Competition in the Industry |
| 7. Trends, Drivers and Challenges Analysis |
| 7.1. Market Trends |
| 7.1.1. Market Trend 1 |
| 7.1.2. Market Trend 2 |
| 7.1.3. Market Trend 3 |
| 7.1.4. Market Trend 4 |
| 7.1.5. Market Trend 5 |
| 7.2. Market Drivers |
| 7.2.1. Market Driver 1 |
| 7.2.2. Market Driver 2 |
| 7.2.3. Market Driver 3 |
| 7.2.4. Market Driver 4 |
| 7.2.5. Market Driver 5 |
| 7.3. Market Challenges |
| 7.3.1. Market Challenge 1 |
| 7.3.2. Market Challenge 2 |
| 7.3.3. Market Challenge 3 |
| 7.3.4. Market Challenge 4 |
| 7.3.5. Market Challenge 5 |
| 8. Regulatory Landscape |
| 9. Competitive Landscape |
| 9.1. Canon Inc. |
| 9.2. Xerox Holdings Corp. |
| 9.3. ARC Document Solutions, Inc. |
| 9.4. DIC Corp. |
| 9.5. HP Inc. |
| 9.6. Company 6 |
| 9.7. Company 7 |
| 9.8. Company 8 |
| 9.9. Company 9 |
| 9.10. Company 10 |
Digital Printing Market – Frequently Asked Questions (FAQs)
What is the current size of the global digital printing market?
The market size for the global digital printing market in 2024 is $35.41 Bn.
Who are the major vendors in the global digital printing market?
The major vendors in the global digital printing market are Canon Inc., Xerox Holdings Corp., ARC Document Solutions, Inc., DIC Corp., and HP Inc.
Which segments are covered under the global digital printing market segments analysis?
This report offers in-depth insights into each type, application, ink type, and end user.