Men’s Grooming Products Market: Size, Share, Trends & Forecast (2024-2029)
The market report offers a detailed analysis segmented by Product Type (Skin Care Products, Hair Care Products, Shaving Products, Post-shave, Other Product Types); by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores); by Geography (North America, South America, Asia Pacific, Europe, the Middle East, Africa).
Outlook
- The men’s grooming products market is estimated to be at USD 61,405.42 Mn in 2024 and is anticipated to reach USD 76,833.75 Mn in 2029.
- The men’s grooming products market is registering a CAGR of 4.58% during the forecast period of 2024-2029.
- The global men’s grooming products market has grown substantially over the past decade, driven by increasing awareness of personal grooming and hygiene among men. Factors such as the influence of social media, changing societal norms regarding male grooming, the rise of natural and organic products, the expansion of product categories, and the introduction of innovative products contribute to this growth.
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Ecosystem
- The participants in the global men’s grooming products industry are continuously developing their strategies to preserve a competitive advantage.
- These companies continue innovating with new products and marketing strategies, sustainability, and product launches. They also leverage their expertise in skincare to develop products specifically designed for male consumers, focusing on anti-aging and acne treatments.
- Several important men’s grooming products market entities include Beiersdorf AG; Procter & Gamble Co.; L’Oréal S.A.; Unilever PLC; Edgewell Personal Care Co.; and others.
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Findings
| Attributes | Values |
|---|---|
| Historical Period | 2018-2022 |
| Base Year | 2023 |
| Forecast Period | 2024-2029 |
| Market Size (2024) | USD 61,405.42 Mn |
| Market Size (2029) | USD 76,833.75 Mn |
| Growth Rate | 4.58% CAGR from 2024 to 2029 |
| Key Segments | Product Type (Skin Care Products, Hair Care Products, Shaving Products, Post-shave, Other Product Types); Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Others); Geography (North America, South America, Asia Pacific, Europe, the Middle East, Africa) |
| Key Vendors | Beiersdorf AG; Procter & Gamble Co.; L’Oréal S.A.; Unilever PLC; Edgewell Personal Care Co. |
| Key Countries | The US; Canada; Mexico; Brazil; Argentina; Colombia; Chile; China; India; Japan; South Korea; The UK; Germany; Italy; France; Spain; Turkey; UAE; Saudi Arabia; Egypt; South Africa |
| Largest Market | Europe |
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Trends
- Emergence of Gender-Neutral Grooming Products: The trend towards gender-neutral grooming products reflects a shift towards inclusivity and versatility in personal care. Brands focus on universal formulations and minimalist packaging, appealing to a broad range of consumers and moving away from traditional gender distinctions. In 2023, Unilever launched a range of gender-neutral grooming products under its Axe brand, catering to the evolving preferences of younger consumers.
- Shift Towards Minimalist Grooming: The shift towards minimalist grooming highlights a growing preference for streamlined, essential products. Consumers are increasingly drawn to simplified routines featuring fewer, multifunctional items emphasizing quality and efficiency. This trend reflects a broader desire for efficiency and simplicity in personal care.
- Digitalization of Grooming Routines: The rise of digital tools and platforms has significantly influenced grooming habits. Men use apps, online tutorials, and digital consultations to enhance their grooming practices, making technology a vital part of their personal care routines.
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Catalysts
- Rise of Natural and Organic Products: The demand for natural and organic grooming products has surged as male consumers become more conscious of the ingredients in their grooming routines. Brands increasingly focus on eco-friendly, chemical-free formulations to cater to this growing demand. For example, Bulldog Skincare, known for its natural ingredients, has increased in popularity, especially among younger consumers who prioritize sustainability.
- Expansion of Product Categories: The men’s grooming market is expanding beyond traditional products like shaving creams and aftershaves, including skincare, haircare, and cosmetics. Products such as beard oils, moisturizers, and anti-aging creams are becoming increasingly popular, reflecting a broader acceptance of comprehensive grooming routines among men. This trend is driving innovation and product diversification within the industry.
- Influence of Social Media and Celebrity Endorsements: Social media platforms and celebrity endorsements significantly shape consumer preferences in the men’s grooming market. Influencers and celebrities increasingly promote grooming routines and specific products, increasing brand visibility and consumer engagement. For instance, brands like L’Oréal and NIVEA have partnered with male influencers to boost their market presence.
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Restraints
- Fluctuating Raw Material Costs: The volatility in the prices of raw materials, such as natural oils and chemicals used in grooming products, poses a significant challenge for manufacturers. These fluctuations can impact production costs and profit margins, forcing companies to adjust their pricing strategies.
- Regulatory Challenges: The grooming industry faces stringent regulations related to product safety, labeling, and marketing, particularly concerning claims about natural and organic ingredients. Navigating these regulations can be complex and costly, especially for smaller companies. In 2023, several countries, including the U.S. and EU members, implemented stricter guidelines on ingredient transparency, impacting product formulations and marketing.
- Consumer Skepticism Towards New Products: Despite the growing market, some consumers remain skeptical about the effectiveness of new grooming products, particularly those making bold claims. This skepticism can slow down the adoption of innovative products, requiring companies to invest heavily in marketing and education to build trust.
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Table of Contents
| 1. Introduction 1.1. Research Methodology 1.2. Scope of the Study 2. Market Overview / Executive Summary 2.1. Global Men’s Grooming Products Market (2018 – 2022) 2.2. Global Men’s Grooming Products Market (2023 – 2029) 3. Market Segmentation 3.1. Global Men’s Grooming Products Market by Product Type 3.1.1. Skin Care Products 3.1.2. Hair Care Products 3.1.3. Shaving Products 3.1.4. Post-shave 3.1.5. Other Product Types 3.2. Global Men’s Grooming Products Market by Distribution Channel 3.2.1. Specialty Stores 3.2.2. Supermarkets/Hypermarkets 3.2.3. Convenience Stores 3.2.4. Online Retail Stores 3.2.5. Others 4. Regional Segmentation 4.1. North America 4.1.1. The US 4.1.2. Canada 4.1.3. Mexico 4.2. South America 4.2.1. Brazil 4.2.2. Argentina 4.2.3. Colombia 4.2.4. Chile 4.2.5. Rest of South America 4.3. Asia Pacific 4.3.1. China 4.3.2. India 4.3.3. Japan 4.3.4. South Korea 4.3.5. Rest of Asia Pacific 4.4. Europe 4.4.1. The UK 4.4.2. Germany 4.4.3. Italy 4.4.4. France 4.4.5. Spain 4.4.6. Rest of Europe 4.5. The Middle East 4.5.1. Turkey 4.5.2. UAE 4.5.3. Saudi Arabia 4.5.4. Rest of the Middle East 4.6. Africa 4.6.1. Egypt 4.6.2. South Africa 4.6.3. Rest of Africa 5. Value Chain Analysis of the Global Men’s Grooming Products Market 6. Porter Five Forces Analysis 6.1. Threats of New Entrants 6.2. Threats of Substitutes 6.3. Bargaining Power of Buyers 6.4. Bargaining Power of Suppliers 6.5. Competition in the Industry 7. Trends, Drivers and Challenges Analysis 7.1. Market Trends 7.1.1. Market Trend 1 7.1.2. Market Trend 2 7.1.3. Market Trend 3 7.2. Market Drivers 7.2.1. Market Driver 1 7.2.2. Market Driver 2 7.2.3. Market Driver 3 7.3. Market Challenges 7.3.1. Market Challenge 1 7.3.2. Market Challenge 2 7.3.3. Market Challenge 3 8. Opportunities Analysis 8.1. Market Opportunity 1 8.2. Market Opportunity 2 8.3. Market Opportunity 3 9. Competitive Landscape 9.1. Beiersdorf AG 9.2. Procter & Gamble Co. 9.3. L’Oréal S.A. 9.4. Unilever PLC 9.5. Edgewell Personal Care Co. 9.6. Company 6 9.7. Company 7 9.8. Company 8 9.9. Company 9 9.10. Company 10 |
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Men’s Grooming Products Market – FAQs
1. What is the current size of the men’s grooming products market?
Ans. In 2024, the men’s grooming products market size is USD 61,405.42 Mn.
2. Who are the major vendors in the men’s grooming products market?
Ans. The major vendors in the men’s grooming products market are Beiersdorf AG; Procter & Gamble Co.; L’Oréal S.A.; Unilever PLC; Edgewell Personal Care Co.
3. Which segments are covered under the men’s grooming products market segments analysis?
Ans. The men’s grooming products market report offers in-depth insights into Product Type, Distribution Channel, and Geography.