Pet Oral Care Products Market: Size, Share, Trends & Forecast (2024-2029)

The market report offers a detailed analysis segmented by Product Type (Mouthwashes/Mouth Rinses, Toothpastes, Toothbrushes, Dental Chews, Veterinary Products, Others); by Distribution Channel (Supermarkets/Hypermarkets, Online Channels, Specialized Pet Shops, Veterinary Channels, Others); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa). 

Outlook 

• The pet oral care products market is estimated to be at USD 2,295.51 Mn in 2025 and is anticipated to reach USD 3,087.71 Mn in 2030. 

• The pet oral care products market is registering a CAGR of 6.11% during the forecast period 2025-2030. 

• The pet oral care market is growing rapidly, driven by increased awareness of pet health and a shift toward preventive care. Pet owners, viewing pets as family members, are investing more in dental products like enzyme-based chews and probiotic additives to prevent oral diseases. Innovative products that simplify at-home care are gaining traction, especially in regions with high pet ownership. However, price sensitivity and varying levels of awareness across markets present challenges to wider adoption. 

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Ecosystem 

• The participants in the global pet oral care products industry are always developing their strategies to preserve a competitive advantage. 

• Smaller companies focusing on natural and specialized products, such as enzyme-based or probiotic dental solutions, are gaining traction as consumers seek alternatives that align with health and sustainability trends. 

• Several important entities in the pet oral care products market include Ceva Santé Animale; Nestlé Purina PetCare Co.; Colgate-Palmolive Co. (Hills Pet Nutrition); Virbac Group; AllAccem, Inc.; and others. 

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Findings 

Attributes	Values
Historical Period	2019-2023
Base Year	2024
Forecast Period	2025-2030
Market Size (2025)	USD 2,295.51 Mn
Market Size (2030)	USD 3,087.71 Mn
Growth Rate	6.11% CAGR from 2025 to 2030
Key Segments	Product Type (Mouthwashes/Mouth Rinses, Toothpastes, Toothbrushes, Dental Chews, Veterinary Products, Others); Distribution Channel (Supermarkets/Hypermarkets, Online Channels, Specialized Pet Shops, Veterinary Channels, Others); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Ceva Santé Animale; Nestlé Purina PetCare Co.; Colgate-Palmolive Co. (Hills Pet Nutrition); Virbac Group; AllAccem, Inc.
Key Countries	The US; Canada; Mexico; Brazil; Argentina; Colombia; Chile; China; India; Japan; South Korea; The UK; Germany; Italy; France; Spain; Turkey; UAE; Saudi Arabia; Egypt; South Africa
Largest Market	North America

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Trends  

• Use of Enzyme-Based Dental Chews: Dental chews infused with enzymes like glucose oxidase and lactoperoxidase are designed to naturally reduce plaque and bacteria in pets’ mouths. These chews, like those from Virbac, help prevent periodontal disease by breaking down plaque as pets chew, which offers a natural and effective approach to daily oral hygiene. 

• Probiotic-Infused Water Additives: Probiotic water additives, such as those from Oratene, aim to balance the oral microbiome, which reduces harmful bacteria and supports healthier gums and fresher breath. These odorless and tasteless products offer a simple solution for pet owners looking to improve their pet’s oral health without additional brushing. 

• Advancement of 3D-Printed Dental Toys: Advanced 3D printing technology allows for customizable dental toys with textured surfaces that effectively clean teeth and massage gums. These toys can be tailored to pet size and breed, which ensures a more comfortable and engaging experience for pets while helping reduce tartar and plaque buildup. For example, the Playology Silver dental chew toy, made with advanced 3D printing technology, features textured surfaces that clean teeth and massage gums, designed to reduce tartar and plaque. 

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Catalysts 

• Increasing Awareness of Pet Dental Health: Pet owners are becoming more informed about the importance of dental care in preventing serious health issues, such as periodontal disease and infections. This awareness has boosted demand for pet oral care products, as owners seek preventive solutions that support their pets’ overall health. 

• Rising Pet Ownership and Humanization Trends: With pet ownership on the rise globally, especially post-pandemic, pets are increasingly viewed as family members. This “humanization” trend has led to higher spending on quality pet care products, including specialized dental solutions, as owners look to provide better health care for their pets. 

• Growing Availability of Veterinary-Recommended Products: Veterinarians are increasingly recommending at-home dental care products as part of regular pet wellness routines. This endorsement has raised consumer trust in specific oral care brands, driving demand as pet owners seek professional-grade solutions for preventive dental care. Petsmile Professional Dog Toothpaste is the only dog toothpaste approved by the Veterinary Oral Health Council (VOHC). Recommended by veterinarians, this toothpaste is designed to reduce plaque and improve oral health without the need for brushing, which makes it easier for pet owners to adopt. 

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Restraints 

• Difficulty in Product Administration: Many pets are resistant to traditional dental care routines, such as brushing, which makes it challenging for owners to effectively manage their pets’ oral health. This resistance creates a demand for innovative, easy-to-use products but also limits the effectiveness of existing options, potentially reducing their impact on overall pet dental health. 

• High Cost of Premium and Specialized Products: Premium dental care products, especially those endorsed by veterinarians or backed by advanced research, tend to be more expensive. This limits accessibility for some pet owners, particularly in regions or demographics sensitive to price, which can slow adoption despite awareness of the benefits. 

• Regulatory Hurdles and Ingredient Restrictions: Regulatory standards for pet care products vary across regions, affecting formulation and packaging requirements. Additionally, the use of specific ingredients, particularly synthetic or chemical additives, may be restricted due to health concerns. These regulations require companies to develop region-specific formulations, increasing production costs and complexity. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Pet Oral Care Products Market (2019 – 2023)         2.2.    Global Pet Oral Care Products Market (2024 – 2030)  3.       Market Segmentation         3.1.    Global Pet Oral Care Products Market by Product Type                3.1.1.    Mouthwash/Mouth Rinse                3.1.2.    Toothpaste                3.1.3.    Toothbrushes                3.1.4.    Dental Chews                3.1.5.    Veterinary Products                3.1.6.    Others         3.2.    Global Pet Oral Care Products Market by Distribution Channel                3.2.1.    Supermarkets/Hypermarkets                3.2.2.    Online Channels                3.2.3.    Specialized Pet Shops                3.2.4.    Veterinary Channels                3.2.5.    Others  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Argentina                4.2.3.    Colombia                4.2.4.    Chile                4.2.5.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    Italy                4.4.4.    France                4.4.5.    Spain                4.4.6.    Rest of Europe         4.5.    The Middle East                4.5.1.    Turkey                4.5.2.    UAE                4.5.3.    Saudi Arabia                4.5.4.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Rest of Africa  5.       Value Chain Analysis of the Global Pet Oral Care Products Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.   Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Ceva Santé Animale         9.2.    Nestlé Purina PetCare Co.         9.3.    Colgate-Palmolive Co. (Hills Pet Nutrition)         9.4.    Virbac Group         9.5.    AllAccem, Inc.         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Pet Oral Care Products Market – FAQs 

1.  What is the current size of the pet oral care products market? 

Ans. In 2025, the pet oral care products market size is USD 2,295.51 Mn. 

2.  Who are the major vendors in the pet oral care products market?  

Ans. The major vendors in the pet oral care products market are Ceva Santé Animale; Nestlé Purina PetCare Co.; Colgate-Palmolive Co. (Hills Pet Nutrition); Virbac Group; AllAccem, Inc. 

3.  Which segments are covered under the pet oral care products market segments analysis?  

Ans. The pet oral care products market report offers in-depth insights into Product Type, Distribution Channel, and Geography.