Textile Home Decor Market Analysis: Growth, Size, Share & Future Trends (2025–2030)
The market report presents a thorough analysis segmented by Product Type (Bed Linen & Bedspread, Floor Coverings, Kitchen & Dining Linen, Bath/Toilet Linen, Upholstery, Others); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Others); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).
Outlook
- The textile home decor market is estimated to be at USD 100.68 Bn in 2025 and is anticipated to reach USD 128.36 Bn in 2030.
- The textile home decor market is registering a CAGR of 4.98% during the forecast period 2025-2030.
- The global textile home decor market is witnessing steady growth, driven by increasing consumer interest in home aesthetics and the growing influence of social media on interior design trends.
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Ecosystem
- The participants in the global textile home decor industry leverage a mix of product innovation, sustainability initiatives, and strong distribution networks.
- These companies focus on adopting sustainable practices, along with partnerships with designers and influencers to expand market reach and maintain competitive edge in the market.
- Several important entities in the textile home décor market include Kimball International, Inc.; Mannington Mills, Inc.; Bed Bath & Beyond, Inc.; Inter IKEA Holding B.V.; Nitori Holdings; and others.
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Findings
| Attributes | Values |
|---|---|
| Historical Period | 2019-2023 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Market Size (2025) | USD 100.68 Bn |
| Market Size (2030) | USD 128.36 Bn |
| Growth Rate | 4.98% CAGR from 2025 to 2030 |
| Key Segments | Product Type (Bed Linen & Bedspread, Floor Coverings, Kitchen & Dining Linen, Bath/Toilet Linen, Upholstery, Others); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Others); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa) |
| Key Vendors | Kimball International, Inc.; Mannington Mills, Inc.; Bed Bath & Beyond, Inc.; Inter IKEA Holding B.V.; Nitori Holdings |
| Key Countries | The US; Canada; Mexico; Brazil; Chile; Peru; China; India; Japan; Vietnam; The UK; Germany; France; Turkey; UAE; Saudi Arabia; Uganda; South Africa |
| Largest Market | Asia Pacific |
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Trends
- Preference for Sustainable and Organic Textiles: Customers are displaying a higher demand for home decor textiles, which have been produced from natural resources such as organic cotton, linen, and recycled fibers. This transition is due to concerns with regard to the environment and the growing ambitions of people in terms of green lifestyles. These textiles meet the need for products free from toxic additives, organic in essence, for home decoration. Because of this, brands are developing and launching products that are eco-friendly without compromising the fashion and durability of the products. These trend emphasizes the requirement for the sustainability of home furnishing to meet the environmentally friendly demands. For instance, in 2023, Pottery Barn launched an organic textile home decor line, including curtains and bedding, to cater to eco-conscious buyers.
- Integration of Smart Textiles: Smart textiles are pure luxuries that improve comfort and convenience depending on the contemporary customer’s life. For example, UV resistant curtains shield interiors from fading and a hot summer, while at the same time looking pleasing to the eye; temperature-controlled bed linens provide for a comfortable sleep. With the general increase in usage of space and versatility of home decor products, smart textiles are emerging as a predominant trend, as they create multifunctional stylish home decor items for the modern day.
- Personalized Home Décor: Individualized and personalized products, especially in the home furnishing and accessories’ sector, including simultaneously embroidered cushions, mats, and sofas, etc., are attracting highly positive responses from consumers. It shows the dynamics in the market that require expressing individualism through selected living rooms to be cherished. Technological progress in design and rapid prototyping methods have further simplified and reduced costs of obtaining customized solutions. These changes support personalization not only satisfies consumer needs but also stimulates the progressing of home decoration industry.
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Catalysts
- Growth in E-Commerce Channels: E-commerce features are revolutionizing the way that consumers purchase textile home decor products by providing a greater number of choices with great ease. E-shopping enables customers to browse through various styles, check on the prices, and have access to world brands all from the comfort of their homes, along with providing the buyers the option to compare and choose their desired product. This has particularly had a positive impact on the home decor segment since it has allowed for the physical display of the products in a more convenient way for the modern consumer. For instance, retailers like Wayfair and Amazon Home have reported about 63% of all inonline textile decor categories in recent years.
- Increasing Renovation and Remodeling Activities: The COVID-19 pandemic has accelerated the trend of modifying and redesigning homes, driving textile home furnishing. As people spend more time indoors, there is increased focus on making their homes as comfortable and visually appealing as possible. Furnishing materials such as curtains, rugs, and upholstery products are employed to give living spaces a fresh and individualistic look. This factor relates to the ongoing demand of remodeling and interior design since people want the conversion of spaces for utility and looks. Increased focus on redesigning interiors has emerged as one of the biggest driving factors among clients as well as consumers in textile decor.
- Growing Consumer Interest in Home Aesthetics: With the growing focus on home appearance and texture, there is a growing necessity for fashionable and superior quality textile home decorative materials. This shift reveals a growing preference for unique interiors as people seek to express themselves through home interior designs. On platforms like Instagram and Pinterest, home environments are presented as carefully filtered and stimulating DIY decor projects. Interests of influencers and online communities add to creativity, which makes high-quality decoration more practicable. Therefore, people’s need for attractive and personalized interiors bends consumers’ preferences and propels the industry of textile home decor forward.
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Restraints
- Sustainability Challenges: The growth of the sustainable textile market also has implications for manufacturing, especially the sourcing of environment-friendly fiber materials and compliance with narrow environmental standards. Creation of such goods, including organic cotton or recycled fiber-based products, involves relatively high initial capital investments in the form of materials and techniques. In addition, earning international sustainability certificates add another level of paperwork that includes audits and requirements. These factors raise operating expenses, hence small manufacturers endeavor to compete. Maintaining product differentiation in a processing market while ensuring that it can be relatively affordable to consumers remains a complex task, especially in the backdrop of the increasing trend towards sustainable textiles.
- Fluctuating Raw Material Prices: Textile home decor manufacturers are afraid of the varying cost of raw materials, including cotton and synthetic fibers. Fluctuation in cost of production input affects the final product pricing since the company cannot always charge readjusted prices for their products. This volatility impacts the profit margin and entails the manufacturer to either incur the cost or seek to recover this money from consumers who may be sensitive to these prices which can decrease the demand for the product. However, getting into this type of market becomes very hard, especially for smaller organizations, and hence does not favor competition. This has been a problematic issue to handle regarding cost soaring with the need to keep quality and price points intact.
- Competition from Counterfeit Products: For the home decor market, the problem of counterfeit and low-quality textile products is one of the major challenges. These counterfeits tend to be cheaper than the original products, hence favored by bargain hunters, while they lower the quality. This also does affect the sales and also the image and quality of well-known brands because most people are being deceived into buying imitation brands. The problem is most salient in distribution channels in online sales platforms, where identifying counterfeit products is tricky. For instance, in 2023, Target had to address customer complaints regarding counterfeit textile decor items sold through third-party sellers on its platform.
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Table of Contents
| 1. Introduction 1.1. Research Methodology 1.2. Scope of the Study 2. Market Overview / Executive Summary 2.1. Global Textile Home Décor Market (2019 – 2023) 2.2. Global Textile Home Décor Market (2024 – 2030) 3. Market Segmentation 3.1. Global Textile Home Décor Market by Product Type 3.1.1. Bed Linen & Bedspread 3.1.2. Floor Coverings 3.1.3. Kitchen & Dining Linen 3.1.4. Bath/Toilet Linen 3.1.5. Upholstery 3.1.6. Others 3.2. Global Textile Home Décor Market by Distribution Channel 3.2.1. Supermarkets/Hypermarkets 3.2.2. Specialty Stores 3.2.3. Online Retail Stores 3.2.4. Others 4. Regional Segmentation 4.1. North America 4.1.1. The US 4.1.2. Canada 4.1.3. Mexico 4.2. South America 4.2.1. Brazil 4.2.2. Chile 4.2.3. Peru 4.2.4. Rest of South America 4.3. Asia Pacific 4.3.1. China 4.3.2. India 4.3.3. Japan 4.3.4. Vietnam 4.3.5. Rest of Asia Pacific 4.4. Europe 4.4.1. The UK 4.4.2. Germany 4.4.3. France 4.4.4. Rest of Europe 4.5. The Middle East 4.5.1. Turkey 4.5.2. UAE 4.5.3. Saudi Arabia 4.5.4. Rest of the Middle East 4.6. Africa 4.6.1. Uganda 4.6.2. South Africa 4.6.3. Rest of Africa 5. Value Chain Analysis of the Global Textile Home Décor Market 6. Porter Five Forces Analysis 6.1. Threats of New Entrants 6.2. Threats of Substitutes 6.3. Bargaining Power of Buyers 6.4. Bargaining Power of Suppliers 6.5. Competition in the Industry 7. Trends, Drivers and Challenges Analysis 7.1. Market Trends 7.1.1. Market Trend 1 7.1.2. Market Trend 2 7.1.3. Market Trend 3 7.2. Market Drivers 7.2.1. Market Driver 1 7.2.2. Market Driver 2 7.2.3. Market Driver 3 7.3. Market Challenges 7.3.1. Market Challenge 1 7.3.2. Market Challenge 2 7.3.3. Market Challenge 3 8. Opportunities Analysis 8.1. Market Opportunity 1 8.2. Market Opportunity 2 8.3. Market Opportunity 3 9. Competitive Landscape 9.1. Kimball International, Inc. 9.2. Mannington Mills, Inc. 9.3. Bed Bath & Beyond, Inc. 9.4. Inter IKEA Holding B.V. 9.5. Nitori Holdings 9.6. Company 6 9.7. Company 7 9.8. Company 8 9.9. Company 9 9.10. Company 10 |
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Textile Home Decor Market – FAQs
1. What is the current size of the textile home decor market?
Ans. In 2025, the textile home decor market size is USD 100.68 Bn.
2. Who are the major vendors in the textile home decor market?
Ans. The major vendors in the textile home decor market are Kimball International, Inc.; Mannington Mills, Inc.; Bed Bath & Beyond, Inc.; Inter IKEA Holding B.V.; Nitori Holdings.
3. Which segments are covered under the textile home decor market segments analysis?
Ans. The textile home decor market report offers in-depth insights into Product Type, Distribution Channel, and Geography.