Portable Generator Market: Size, Share, Trends & Forecast (2024-2029) 

The market report presents a thorough analysis segmented by Application (Emergency, Prime/Continuous); by Fuel (Gasoline, Diesel, Natural Gas, Others); by Power Rating (<5 kW, 5-10 kW, 10-20 kW); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).

Outlook 

• The portable generator market is estimated to be at USD 4,883.71 Mn in 2024 and is anticipated to reach USD 6,332.28 Mn in 2029. 

• The portable generator market is registering a CAGR of 5.33% during the forecast period of 2024-2029. 

• The global portable generator market is driven by the growth of the demand for backup power in residential, commercial, and industrial sectors. 

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Ecosystem  

• The participants in the global portable generator industry are continuously innovating to meet the growing demand and to comply with stringent environmental regulations. 

• These companies primarily focus on diversifying their product offerings to cater to a wide range of customers, along with strategic partnerships between generator manufacturers and retail chains to increase market penetration. 

• Several important entities in the portable generator market include Briggs & Stratton, LLC; Champion Power Equipment, Inc.; Caterpillar Inc.; Cummins Inc.; Generac Power Systems, Inc.; and others. 

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Findings 

Attributes	Values
Historical Period	2018-2022
Base Year	2023
Forecast Period	2024-2029
Market Size (2024)	USD 4,883.71 Mn
Market Size (2029)	USD 6,332.28 Mn
Growth Rate	5.33% CAGR from 2024 to 2029
Key Segments	Application (Emergency, Prime/Continuous); Fuel (Gasoline, Diesel, Natural Gas, Others); Power Rating (<5 kW, 5-10 kW, 10-20 kW); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Briggs & Stratton, LLC; Champion Power Equipment, Inc.; Caterpillar Inc.; Cummins Inc.; Generac Power Systems, Inc.
Key Countries	The US; Canada; Mexico; Brazil; Argentina; Colombia; Chile; China; India; Japan; South Korea; The UK; Germany; Italy; France; Spain; Turkey; UAE; Saudi Arabia; Egypt; South Africa
Largest Market	North America

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Trends  

• Focus on Emissions Compliance: There is a growing trend towards compliance with stricter emissions regulations for portable generators, particularly in developed markets. In 2023, California implemented new emissions standards for small off-road engines, including portable generators, prompting manufacturers to innovate cleaner technologies to meet these requirements. 

• Integration with Smart Technology: The integration of smart technology, allowing users to control and monitor portable generators via smartphones and other devices, is a rising trend. In 2023, Briggs & Stratton released a new portable generator model equipped with Bluetooth connectivity, enabling users to monitor performance and fuel levels remotely. 

• Compact and Lightweight Designs: Consumer preferences are shifting toward more compact and lightweight small electric generators, which are easier to transport and store. In 2023, several manufacturers, including Yamaha, introduced ultra-compact models that cater to the needs of users who prioritize portability without compromising on power output. 

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Catalysts 

• Power Outrages Due to Natural Disasters: The increasing frequency of natural disasters, such as hurricanes, wildfires, and storms, is driving the demand for small generators as a reliable backup power source. In 2023, the Atlantic hurricane season led to widespread power outages across several states in the U.S., significantly boosting the sales of portable generators. 

• Increasing Commercial Use: The need for portable power in construction sites, events, and other commercial activities is a significant driver of the market. In 2023, Caterpillar introduced a new range of portable generators best designed for the construction industry, offering rugged and reliable power solutions for challenging environments. 

• Growth in Recreational Activities: The increasing popularity of outdoor recreational activities such as camping and RVing is contributing to the demand for portable generators. In 2023, the RV Industry Association reported a significant increase in RV sales, with many buyers opting for portable generators to power their vehicles and camping equipment. 

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Restraints 

• Noise Pollution Concerns: Noise pollution remains a significant issue with portable generators, especially in residential areas and during nighttime use. Despite advancements in technology, consumer complaints regarding noise levels persisted in 2023, leading to increased demand for quieter models, particularly in noise-sensitive environments. 

• Environmental Impact: The environmental impact of portable generators, particularly their carbon emissions, is a growing concern. In 2023, environmental groups in Europe criticized the widespread use of diesel generators during outdoor events, pushing for stricter regulations and the adoption of cleaner alternatives like solar-powered generators. 

• Competition from Alternative Power Sources: Portable generators face competition from alternative power sources, such as battery storage systems and solar power. In 2023, Tesla launched a new portable power station designed to replace traditional generators, offering a quieter and more eco-friendly solution, which could impact the market for conventional portable generators. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Portable Generator Market (2018 – 2022)         2.2.    Global Portable Generator Market (2023 – 2029)  3.       Market Segmentation         3.1.    Global Portable Generator Market by Application                3.1.1.    Emergency                3.1.2.    Prime/Continuous         3.2.    Global Portable Generator Market by Fuel                3.2.1.    Gasoline                3.2.2.    Diesel                3.2.3.    Natural Gas                3.2.4.    Others         3.3.    Global Portable Generator Market by Power Rating                3.3.1.    <5 kW                3.3.2.    5-10 kW                3.3.3.    10-20 kW  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Argentina                4.2.3.    Colombia                4.2.4.    Chile                4.2.5.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    Italy                4.4.4.    France                4.4.5.    Spain                4.4.6.    Rest of Europe         4.5.    The Middle East                4.5.1.    Turkey                4.5.2.    UAE                4.5.3.    Saudi Arabia                4.5.4.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Rest of Africa  5.       Value Chain Analysis of the Global Portable Generator Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Briggs & Stratton, LLC         9.2.    Champion Power Equipment, Inc.         9.3.    Caterpillar Inc.         9.4.    Cummins Inc.         9.5.    Generac Power Systems, Inc.         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Portable Generator Market – FAQs 

1.  What is the current size of the portable generator market? 

Ans. In 2024, the portable generator market size is USD 4,883.71 Mn. 

2.  Who are the major vendors in the portable generator market?  

Ans. The major vendors in the portable generator market are Briggs & Stratton, LLC; Champion Power Equipment, Inc.; Caterpillar Inc.; Cummins Inc.; Generac Power Systems, Inc. 

3.  Which segments are covered under the portable generator market segments analysis?  

Ans. The portable generator market report offers in-depth insights into Application, Fuel, Power Rating, and Geography.