Mayonnaise Market Insights: Size, Share, Growth Analysis & Forecast (2024-2029) 

The market report provided a comprehensive analysis segmented by Type (Flavored, Plain); by End User (Hotel/Restaurant/Café & Catering (HoReCa), Household); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).

Outlook 

• The mayonnaise market is estimated to be at USD 13,364.81 Mn in 2025 and is anticipated to reach USD 16,018.52 Mn in 2030. 

• The mayonnaise market is registering a CAGR of 3.69% during the forecast period 2025-2030. 

• The mayonnaise market is growing steadily, driven by rising demand for convenience foods and flavor diversity. Increasing health consciousness is pushing innovation, with brands offering low-fat, vegan, and specialty options. However, challenges like competition from alternative condiments and health concerns remain. Overall, the market is evolving as brands adapt to changing consumer preferences and dietary trends. 

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Ecosystem 

• The participants in the global mayonnaise industry are always developing their strategies to preserve a competitive advantage. 

• Supermarket brands such as Great Value (Walmart) and Simple Truth (Kroger) offer affordable mayonnaise options, appealing to budget-conscious consumers. These private labels compete by pricing aggressively and creating value-oriented alternatives to well-known brands. 

• Several important entities in the mayonnaise market include Unilever Plc (Kensington & Sons); Tiger Consumer Brands Ltd.; VRB Consumer Products Pvt. Ltd.; Remia CV; Dr. August Oetker Nahrungsmittel KG; and others. 

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Findings 

Attributes	Values
Historical Period	2019-2023
Base Year	2024
Forecast Period	2025-2030
Market Size (2025)	USD 13,364.81 Mn
Market Size (2030)	USD 16,018.52 Mn
Growth Rate	3.69% CAGR from 2025 to 2030
Key Segments	Type (Flavored, Plain); End User (Hotel/Restaurant/Café & Catering (HoReCa), Household); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Unilever Plc (Kensington & Sons); Tiger Consumer Brands Ltd. (Crosse & Blackwell); VRB Consumer Products Pvt. Ltd. (Veeba); Remia CV; Dr. August Oetker Nahrungsmittel KG
Key Countries	The US; Canada; Mexico; Guatemala; Chile; Colombia; China; Japan; South Korea; The UK; France; Germany; Netherlands; Turkey; UAE; Saudi Arabia; Egypt; South Africa
Largest Market	North America

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Trends  

• Development of Plant-Based and Vegan Mayonnaise: With growing consumer preference for vegan options, brands are introducing vegan mayo, made with soy protein instead of eggs. This shift appeals to health-conscious and ethical consumers, especially in urban areas. A startup company JUST also leverages plant-based proteins, creating egg-free mayonnaise that tastes like traditional mayo. These products are expanding into restaurants and food chains as veganism rises globally. 

• Incorporation of Probiotic-Infused Mayonnaise: With the rise of probiotics in health foods, some brands have incorporated gut-friendly bacteria into mayonnaise, such as Sir Kensington’s Gut Health Mayo, which includes live cultures. These products aim to appeal to consumers seeking digestive health benefits. These mayo combine traditional flavor with added wellness perks. This fusion represents a bridge between condiment enjoyment and health-driven choices. 

• Emergence of Sugar and Oil-Free Formulations: For health-conscious consumers, new mayo varieties with reduced fat and sugar are emerging. Primal Kitchen’s avocado oil mayonnaise has zero added sugar and is keto-friendly, which targets low-carb enthusiasts. Such formulations appeal to people looking for taste without sacrificing health. These products align with the demand for clean labels and whole ingredients. 

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Catalysts 

• Growing Demand for Convenience Foods: With busier lifestyles, consumers increasingly seek ready-to-use condiments, like mayonnaise, that simplify meal preparation. This is especially evident in urban areas, where quick meal solutions are a priority. Ready-to-eat products that complement sandwiches, wraps, and salads fuel mayonnaise sales in supermarkets, enhancing its market growth. 

• Expansion of Food Service Industry: The growth of cafes, fast-food chains, and restaurants has heightened demand for mayonnaise as an essential condiment. Quick-service restaurants globally use mayo in diverse menu offerings, from burgers to dipping sauces. As dining out rises in popularity, the food service industry is a significant contributor to the mayonnaise market’s expansion. 

• Growing Popularity of Fusion and Gourmet Flavors: Consumer interest in diverse flavors is encouraging manufacturers to introduce gourmet, flavored mayonnaises like chipotle, truffle, and aioli varieties. Premium and specialty mayo options meet the demand for culinary experimentation at home. This shift towards flavor diversity helps brands capture foodie consumers and expand market reach. Kewpie’s yuzu-flavored mayonnaise, popular in Japan, brings a citrus twist, appealing to foodie consumers. 

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Restraints 

• Health Concerns Over High Fat and Calorie Content: Mayonnaise is often perceived as high in calories and unhealthy fats, deterring health-conscious consumers. Despite new low-fat and avocado oil varieties, traditional mayo’s image remains a barrier for some. Brands like Kraft and Hellmann’s are working to overcome this perception with alternative ingredients, yet consumer concerns persist. 

• Fluctuating Raw Material Prices: The cost of key mayonnaise ingredients, like eggs and oils, is subject to price volatility due to environmental and economic factors. Unstable raw material costs affect pricing strategies and profit margins, especially for smaller producers. This unpredictability pressures brands to find cost-effective solutions without sacrificing quality. 

• Rising Competition from Alternative Condiments: The growth of alternative condiments, such as hummus, guacamole, and plant-based spreads, is shifting consumer attention. Millennials and Gen Z are increasingly drawn to these healthier, diverse options. This change challenges traditional mayonnaise brands to innovate and adapt or risk losing market share to trendier, health-focused alternatives. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Mayonnaise Market (2019 – 2023)         2.2.    Global Mayonnaise Market (2024 – 2030)  3.       Market Segmentation         3.1.    Global Mayonnaise Market by Type                3.1.1.    Flavoured                3.1.2.    Plain         3.2.    Global Mayonnaise Market by End Use                3.2.1.   Hotel/Restaurant/Café & Catering (HoReCa)                3.2.2.   Household  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Guatemala                4.2.2.    Chile                4.2.3.    Colombia                4.2.4.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    Japan                4.3.3.    South Korea                4.3.4.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    France                4.4.3.    Germany                4.4.4.    Netherlands                4.4.5.    Rest of Europe         4.5.    The Middle East                4.5.1.    Turkey                4.5.2.    UAE                4.5.3.    Saudi Arabia                4.5.4.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Rest of Africa  5.       Value Chain Analysis of the Global Mayonnaise Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Unilever Plc (Kensington & Sons)         9.2.    Tiger Consumer Brands Ltd. (Crosse & Blackwell)         9.3.    VRB Consumer Products Pvt. Ltd. (Veeba)         9.4.    Remia CV         9.5.    Dr. August Oetker Nahrungsmittel KG         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Mayonnaise Market – FAQs 

1.  What is the current size of the mayonnaise market? 

Ans. In 2025, the mayonnaise market size is USD 13,364.81 Mn. 

2.  Who are the major vendors in the mayonnaise market?  

Ans. The major vendors in the mayonnaise market are Unilever Plc (Kensington & Sons); Tiger Consumer Brands Ltd. (Crosse & Blackwell); VRB Consumer Products Pvt. Ltd. (Veeba); Remia CV; Dr. August Oetker Nahrungsmittel KG. 

3.  Which segments are covered under the mayonnaise market segments analysis?  

Ans. The mayonnaise market report offers in-depth insights into Type, End User, and Geography.