Potato Chips Market: Size, Share, Trends & Forecast (2024-2029)

The market report offers a detailed analysis segmented by Type (Baked, Fried); by Flavor (Plain/Salted, Flavored); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Others); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).

Outlook 

• The potato chips market is estimated to be at USD 37,079.26 Mn in 2025 and is anticipated to reach USD 43,285.74 Mn in 2030. 

• The potato chips market is registering a CAGR of 3.14% during the forecast period 2025-2030. 

• The global potato chips market, a key segment of the snack food industry, is driven by demand for convenient, ready-to-eat foods. Available in various flavors, chips cater to diverse consumer preferences. 

Request a free sample. 

Ecosystem 

• The participants in the global potato chips industry dominate the market through their extensive distribution networks, strong brand presence, and continuous innovation. 

• These companies primarily focus on product innovation, along with mergers and acquisitions, with larger companies acquiring smaller brands to expand their product portfolios and maintain a competitive edge in the market. 

• Several important entities in the potato chips market include Burts Snacks Ltd.; Calbee, Inc.; PepsiCo, Inc.; Utz Quality Foods, LLC; Great Lakes Potato Chips LLC; and others. 

Ask for customization. 

Findings 

Attributes	Values
Historical Period	2019-2023
Base Year	2024
Forecast Period	2025-2030
Market Size (2025)	USD 37,079.26 Mn
Market Size (2030)	USD 43,285.74 Mn
Growth Rate	3.14% CAGR from 2025 to 2030
Key Segments	Type (Baked, Fried); Flavor (Plain/Salted, Flavored); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Others); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Burts Snacks Ltd.; Calbee, Inc.; PepsiCo, Inc.; Utz Quality Foods, LLC; Great Lakes Potato Chips LLC
Key Countries	The US; Canada; Mexico; Brazil; Argentina; Colombia; China; India; Japan; South Korea; The UK; Germany; Italy; Turkey; Qatar; UAE; Saudi Arabia; Egypt; South Africa; Nigeria
Largest Market	North America

Get a free quote. 

Trends  

• Growing Demand for Healthier Alternatives: Consumers are increasingly seeking healthier snack options due to rising health consciousness. As a result, baked potato chips, chips made with reduced salt or fat, and organic variants are gaining popularity. For example, Lay’s introduced a baked range of chips that contain 50-65% less fat than traditional fried chips to cater to health-conscious consumers. 

• Sustainable and Eco-Friendly Packaging: There is a growing trend toward the use of sustainable, eco-friendly, and recyclable packaging in the potato chips industry as consumers become more environmentally conscious. Brands are investing in biodegradable and compostable packaging options. In 2022, Walkers, a PepsiCo brand, introduced a recyclable bag as part of its broader sustainability initiative to reduce plastic waste. 

• Rising Popularity of Exotic and Gourmet Flavors: The market has seen a shift toward exotic and gourmet flavor profiles, catering to consumers who seek unique and diverse snacking experiences. Flavors inspired by global cuisines, like Thai sweet chili, truffle, and Indian masala, are becoming more common. 

Speak to analyst. 

Catalysts 

• Product Innovation and Flavor Expansion: Continuous innovation in flavor profiles and product offerings has kept consumers engaged and encouraged repeat purchases. Companies are investing in the development of new flavors and healthier options, expanding their target markets. 

• Aggressive Marketing and Promotional Campaigns: Major players in the potato chips market are investing heavily in advertising and promotional activities to attract consumers and retain market share. These campaigns are increasingly focused on social media, influencers, and celebrity endorsements. In 2024, Lay’s collaborated with football star Lionel Messi for a global marketing campaign, helping to boost brand visibility and drive sales. 

• Rise in E-commerce Sales: The growth of online shopping platforms has made it easier for consumers to purchase snacks, including potato chips. The convenience of home delivery and the availability of exclusive online discounts have contributed to the rise in online snack purchases. 

Inquire before buying. 

Restraints 

• Health Concerns Related to Potato Chips: Potato chips are often associated with high levels of fat, sodium, and calories, which has led to growing health concerns. This has caused some consumers to shift toward healthier snack alternatives, impacting the traditional potato chips market. 

• Environmental Impact of Production and Packaging: The environmental footprint of producing potato chips, from farming to packaging, is a challenge. The carbon emissions associated with potato farming and the use of non-biodegradable plastic packaging are areas of concern for both consumers and regulators. 

• Regulatory Challenges Related to Food Safety: Potato chip manufacturers must comply with stringent food safety regulations, including limits on acrylamide levels, a carcinogenic substance formed during high-temperature frying. Adhering to these regulations can increase production costs and complexity. In 2023, the European Union introduced stricter guidelines on acrylamide levels in processed foods, including potato chips, forcing manufacturers to adjust their production processes. 

Personalize this research. 

Hotspot 

Explore purchase options. 

Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Potato Chips Market (2019 – 2023)         2.2.    Global Potato Chips Market (2024 – 2030)  3.       Market Segmentation         3.1.    Global Potato Chips Market by Type                3.1.1.    Baked                3.1.2.    Fried         3.2.    Global Potato Chips Market by Flavor                3.2.1.    Plain/Salted                3.2.2.    Flavored         3.3.    Global Potato Chips Market by Distribution Channel                3.3.1.    Supermarkets/Hypermarkets                3.3.2.    Convenience Stores                3.3.3.    Online Retail Stores                3.3.4.    Others  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Argentina                4.2.3.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    France                4.4.4.    Rest of Europe         4.5.    The Middle East                4.5.1.    Turkey                4.5.2.    Qatar                4.5.3.    Saudi Arabia                4.5.4.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Nigeria                4.6.4.    Rest of Africa  5.       Value Chain Analysis of the Global Potato Chips Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Burts Snacks Ltd.         9.2.    Calbee, Inc.         9.3.    PepsiCo, Inc.         9.4.    Utz Quality Foods, LLC         9.5.    Great Lakes Potato Chips LLC         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

Know the research methodology. 

Potato Chips Market – FAQs 

1.  What is the current size of the potato chips market? 

Ans. In 2025, the potato chips market size is USD 37,079.26 Mn. 

2.  Who are the major vendors in the potato chips market?  

Ans. The major vendors in the potato chips market are Burts Snacks Ltd.; Calbee, Inc.; PepsiCo, Inc.; Utz Quality Foods, LLC; Great Lakes Potato Chips LLC. 

3.  Which segments are covered under the potato chips market segments analysis?  

Ans. The potato chips market report offers in-depth insights into Type, Flavor, Distribution Channel, and Geography.