Potato Protein Market Insights: Size, Share, Growth Analysis & Forecast (2024-2029)

The market report provided a comprehensive analysis segmented by Type (Isolates, Concentrates); by Nature (Organic, Conventional); by Application (Animal Feed, Bakery and Confectionery, Meat, Supplements, and Others); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)

Outlook 

• The potato protein market is estimated to be at USD 534.28 Mn in 2024 and is anticipated to reach USD 730.39 Mn in 2029. 

• The potato protein market is registering a CAGR of 6.45% during the forecast period of 2024-2029. 

• The global potato protein market is gaining popularity as a plant-based protein alternative, particularly in the food and beverage industry due to its high nutritional content and functional properties. 

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Ecosystem  

• The participants in the global potato protein industry focus on expanding their production capacities, innovating new products, and improving the functional properties of potato protein to cater to diverse applications. 

• These companies primarily invest in research and development to improve the extraction process for potato protein, along with partnerships with food manufacturers to boost market presence. 

• Several important entities in the potato protein market include Royal Avebe; Tereos Participations; Kerry Group Plc; Emsland Group; Cooperatie Koninklijke Cosun U.A.; and others. 

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Findings 

Attributes	Values
Historical Period	2018-2022
Base Year	2023
Forecast Period	2024-2029
Market Size (2024)	USD 534.28 Mn
Market Size (2029)	USD 730.39 Mn
Growth Rate	6.45% CAGR from 2024 to 2029
Key Segments	Type (Isolates, Concentrates); Nature (Organic, Conventional); Application (Animal Feed, Bakery and Confectionery, Meat, Supplements, and Others); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Royal Avebe; Tereos Participations; Kerry Group Plc; Emsland Group; Cooperatie Koninklijke Cosun U.A.
Key Countries	The US; Canada; Mexico; Brazil; Argentina; China; India; Japan; South Korea; The UK; Germany; Italy; France; Spain; UAE; Saudi Arabia; Egypt; South Africa
Largest Market	Asia Pacific

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Trends  

• Focus on Packaging Innovations: Packaging is becoming a major area of innovation for potato protein products. Manufacturers are investing in eco-friendly packaging solutions, such as recyclable or compostable materials, to reduce environmental impact. 

• Focus on Ethical Sourcing: Ethical sourcing is gaining attention as consumers become more interested in the origin of their food products. Roquette, a French company in plant-based ingredients, committed to sourcing potatoes from farms that comply with fair labor and environmental standards. 

• Collaborations with Academic Institutions: Collaborations between potato protein manufacturers and academic institutions are increasing as companies look to explore new applications and benefits of potato protein. For example, in 2023, Pepees Group partnered with the University of Warsaw to study the nutritional applications of potato protein in clinical nutrition, focusing on long-term research development. 

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Catalysts 

• Product Innovation in Food and Beverage: Food manufacturers are increasingly incorporating potato protein into their products to enhance nutrition and cater to the growing vegan market. In 2023, several brands launched potato protein-based protein bars, shakes, and meat substitutes, aiming to diversify their product offerings in the plant-based protein category. 

• Growing Pet Food Industry: Potato protein is gaining popularity in the pet food industry due to its high digestibility and nutritional content, particularly for dogs and cats with dietary sensitivities. In 2023, pet food manufacturers like Nestlé Purina and Blue Buffalo introduced new formulations containing potato protein as a key ingredient, responding to the demand for high-quality, hypoallergenic pet food. 

• Expansion of Protein Supplements: The growing interest in protein supplements for fitness and muscle building is driving demand for alternative protein sources like potato protein. Supplement brands began to explore potato protein as a viable addition to their product lines, particularly in formulations targeting vegan and health-conscious consumers. 

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Restraints 

• Regulatory Hurdles: Potato protein products often face regulatory challenges, particularly related to food safety and novel ingredient approvals in certain regions. In 2023, the European Food Safety Authority (EFSA) issued updated guidelines for novel plant proteins, including potato protein, requiring companies to meet stringent safety standards before launching new products. 

• Seasonal Dependency on Potato Crops: The production of potato protein is dependent on potato crop yields, which can be affected by seasonal variations, weather conditions, and farming practices. In 2023, fluctuations in potato yields due to extreme weather events in Europe impacted the supply chain, highlighting the market’s vulnerability to agricultural variables. 

• Competition from Other Plant-Based Proteins: Potato protein faces stiff competition from other plant-based proteins like soy, pea, and rice protein, which are more established in the market. In 2023, pea protein continued to dominate the plant-based protein sector, creating a competitive landscape that makes it challenging for potato protein to gain significant market share. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Potato Protein Market (2018 – 2022)         2.2.    Global Potato Protein Market (2023 – 2029)  3.       Market Segmentation         3.1.    Global Potato Protein Market by Type                3.1.1.    Isolates                3.1.2.    Concentrates         3.2.    Global Potato Protein Market by Nature                3.2.1.    Organic                3.2.2.    Conventional         3.3.    Global Potato Protein Market by Application                3.3.1.    Animal Feed                3.3.2.    Bakery and Confectionery                3.3.3.    Meat                3.3.4.    Supplements                3.3.5.    Others  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Argentina                4.2.3.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    Italy                4.4.4.    France                4.4.5.    Spain                4.4.6.    Rest of Europe         4.5.    The Middle East                4.5.1.    UAE                4.5.2.    Saudi Arabia                4.5.3.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Rest of Africa  5.       Value Chain Analysis of the Global Potato Protein Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Royal Avebe         9.2.    Tereos Participations         9.3.    Kerry Group Plc         9.4.    Emsland Group         9.5.    Cooperatie Koninklijke Cosun U.A.         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Potato Protein Market – FAQs 

1.  What is the current size of the potato protein market? 

Ans. In 2024, the potato protein market size is USD 534.28 Mn. 

2.  Who are the major vendors in the potato protein market?  

Ans. The major vendors in the potato protein market are Royal Avebe; Tereos Participations; Kerry Group Plc; Emsland Group; Cooperatie Koninklijke Cosun U.A. 

3.  Which segments are covered under the potato protein market segments analysis?  

Ans. The potato protein market report offers in-depth insights into Type, Nature, Application, and Geography.