Fish Finders Market Analysis: Growth, Size, Share & Future Trends (2024-2029)Â
The market report offers a detailed analysis segmented by Product Type (Combined, Network System, Standalone); by Application (Commercial Fishing, Professional Fishing, Recreational Fishing); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).
Outlook
- The fish finders market is estimated to be at USD 670.69 Mn in 2025 and is anticipated to reach USD 908.12 Mn in 2030.
- The fish finders market is registering a CAGR of 6.25% during the forecast period 2025-2030.
- The fish finders market is growing due to increased recreational fishing and technological advancements in sonar devices. These devices, which use sonar to detect fish underwater, range from basic models to advanced versions with features like GPS and digital mapping.
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Ecosystem
- The participants in the global fish finders industry focus on product innovation and user-friendly designs to cater to both professional and recreational fishing markets.
- These companies focus on product innovation to improve integrated fish finders with added functionality, along with strategic partnerships to capture larger markets and expand market reach.
- Several important entities in the fish finders market include Johnson Outdoors Inc.; Furuno Electric Co., Ltd.; Brunswick Corp.; Samyung ENC; Deeper, UAB; and others.
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Findings
| Attributes | Values |
|---|---|
| Historical Period | 2019-2023 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Market Size (2025) | USD 670.69 Mn |
| Market Size (2030) | USD 908.12 Mn |
| Growth Rate | 6.25% CAGR from 2025 to 2030 |
| Key Segments | Product Type (Combined, Network System, Standalone); Application (Commercial Fishing, Professional Fishing, Recreational Fishing); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa) |
| Key Vendors | Johnson Outdoors Inc.; Furuno Electric Co., Ltd.; Brunswick Corp.; Samyung ENC; Deeper, UAB |
| Key Countries | The US; Canada; Mexico; Brazil; Chile; Colombia; China; Singapore; Japan; South Korea; The UK; Norway; Netherlands; Turkey; UAE; Israel; Angola; South Africa |
| Largest Market | North America |
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Trends
- Integration of Advanced Mapping Software: Modern fish finders are increasingly incorporating advanced mapping software, which allows users to access real-time underwater terrain maps. This trend enables anglers to identify fishing spots and navigate through unfamiliar waters with precision.
- Eco-Friendly and Energy-Efficient Devices: As consumers become more environmentally conscious, there is a shift towards energy-efficient fish finders. These devices use less power, have longer battery lives, and are made with eco-friendly materials, appealing to consumers concerned about sustainability.
- Augmented Reality (AR) Integration: Augmented reality technology is making its way into high-end fish finders, where it enhances visual data by overlaying critical information onto real-time video feeds. This feature assists anglers in monitoring fish location, water depth, and temperature more effectively. For instance, Raymarine’s ClearCruise AR offers augmented reality overlays, helping boat operators and anglers safely navigate and locate fish with improved visibility.
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Catalysts
- Rise in Coastal and Inland Fishing Activities: Coastal and inland fishing activities are increasing globally, driven by food demand and recreational interests. This growth in fishing activity directly supports the fish finder market, particularly in regions with a strong fishing culture. For instance, the Food and Agriculture Organization (FAO) reported a consistent rise in inland fish capture, especially in developing countries, contributing to demand for fish finders.
- Increased Awareness of Sustainable Fishing Practices: Rising awareness of sustainable fishing practices encourages the use of fish finders, as these devices allow anglers to identify and catch fish responsibly without disturbing large swaths of underwater ecosystems.
- Growing Interest in Marine Electronics: The broader adoption of marine electronics by anglers and boaters is a major market driver. Consumers are increasingly integrating fish finders with other marine electronics, such as chartplotters and GPS systems, for an enhanced fishing experience.
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Restraints
- High Cost of Advanced Fish Finders: Advanced fish finders with features like side-imaging, GPS integration, and augmented reality come at a high cost, limiting their accessibility to amateur or budget-conscious anglers. This price factor restricts market penetration, especially in developing regions.
- Environmental Impact of Sonar Technology: Concerns are growing over the environmental impact of sonar technology, particularly regarding its effect on marine life. Fish finders emit sonar waves that may disrupt fish behavior, especially in ecologically sensitive areas, posing a market challenge.
- Interference with Other Marine Electronics: High-end fish finders can sometimes interfere with other marine electronics, like radios and GPS systems, especially when installed on smaller boats. This interference can hinder effective fishing and pose challenges for users who rely on multiple devices.
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Table of Contents
| 1.       Introduction 1.1.    Research Methodology 1.2.    Scope of the Study 2.       Market Overview / Executive Summary 2.1.    Global Fish Finders Market (2019 – 2023) 2.2.    Global Fish Finders Market (2024 – 2030) 3.       Market Segmentation 3.1.    Global Fish Finders Market by Product Type 3.1.1. Combined 3.1.2. Network System 3.1.3. Standalone 3.2.    Global Fish Finders Market by Application 3.2.1. Commercial Fishing 3.2.2. Professional Fishing 3.2.3. Recreational Fishing 4.       Regional Segmentation 4.1.    North America 4.1.1. The US 4.1.2. Canada 4.1.3. Mexico 4.2.    South America 4.2.1. Brazil 4.2.2. Chile 4.2.3. Colombia 4.2.4. Rest of South America 4.3.    Asia Pacific 4.3.1. China 4.3.2. Singapore 4.3.3. Japan 4.3.4. South Korea 4.3.5. Rest of Asia Pacific 4.4.    Europe 4.4.1. The UK 4.4.2. Norway 4.4.3. Netherlands 4.4.4. Rest of Europe 4.5.    The Middle East 4.5.1. Turkey 4.5.2. UAE 4.5.3. Israel 4.5.4. Rest of the Middle East 4.6.    Africa 4.6.1. Angola 4.6.2. South Africa 4.6.3. Rest of Africa 5.       Value Chain Analysis of the Global Fish Finders Market 6.       Porter Five Forces Analysis 6.1.    Threats of New Entrants 6.2.    Threats of Substitutes 6.3.    Bargaining Power of Buyers 6.4.    Bargaining Power of Suppliers 6.5.    Competition in the Industry 7.       Trends, Drivers and Challenges Analysis 7.1.    Market Trends 7.1.1.    Market Trend 1 7.1.2.    Market Trend 2 7.1.3.    Market Trend 3 7.2.    Market Drivers 7.2.1.    Market Driver 1 7.2.2.    Market Driver 2 7.2.3.    Market Driver 3 7.3.    Market Challenges 7.3.1.    Market Challenge 1 7.3.2.    Market Challenge 2 7.3.3.    Market Challenge 3 8.       Opportunities Analysis 8.1.    Market Opportunity 1 8.2.    Market Opportunity 2 8.3.    Market Opportunity 3 9.       Competitive Landscape 9.1.    Johnson Outdoors Inc. 9.2.    Furuno Electric Co., Ltd. 9.3.    Brunswick Corp. 9.4.    Samyung ENC 9.5.    Deeper, UAB 9.6.    Company 6 9.7.    Company 7 9.8.    Company 8 9.9.    Company 9 9.10.  Company 10 |
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Fish Finders Market – FAQs
1. What is the current size of the fish finders market?
Ans. In 2025, the fish finders market size is USD 670.69 Mn.
2. Who are the major vendors in the fish finders market?
Ans. The major vendors in the fish finders market are Johnson Outdoors Inc.; Furuno Electric Co., Ltd.; Brunswick Corp.; Samyung ENC; Deeper, UAB.
3. Which segments are covered under the fish finders market segments analysis?
Ans. The fish finders market report offers in-depth insights into Product Type, Application, and Geography.