Fish Finders Market Insights: Size, Share, Growth Analysis & Forecast (2025–2030)
The market report provided a comprehensive analysis segmented by Product Type (Combined, Network System, Standalone); by Application (Commercial Fishing, Professional Fishing, Recreational Fishing); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).
Outlook
- The fish finders market is estimated to be at USD 665.45 Mn in 2025 and is anticipated to reach USD 913.83 Mn in 2030.
- The fish finders market is registering a CAGR of 6.55% during the forecast period 2025-2030.
- The fish finders market is growing due to increased recreational fishing and technological advancements in sonar devices. These devices, which use sonar to detect fish underwater, range from basic models to advanced versions with features like GPS and digital mapping.
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Ecosystem
- The participants in the global fish finders industry focus on product innovation and user-friendly designs to cater to both professional and recreational fishing markets.
- These companies focus on product innovation to improve integrated fish finders with added functionality, along with strategic partnerships to capture larger markets and expand market reach.
- Several important entities in the fish finders market include Johnson Outdoors Inc.; Furuno Electric Co., Ltd.; Brunswick Corp.; Samyung ENC; Deeper, UAB; and others.
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Findings
| Attributes | Values |
|---|---|
| Historical Period | 2019-2023 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Market Size (2025) | USD 665.45 Mn |
| Market Size (2030) | USD 913.83 Mn |
| Growth Rate | 6.55% CAGR from 2025 to 2030 |
| Key Segments | Product Type (Combined, Network System, Standalone); Application (Commercial Fishing, Professional Fishing, Recreational Fishing); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa) |
| Key Vendors | Johnson Outdoors Inc.; Furuno Electric Co., Ltd.; Brunswick Corp.; Samyung ENC; Deeper, UAB |
| Key Countries | The US; Canada; Mexico; Brazil; Chile; Colombia; China; Singapore; Japan; South Korea; The UK; Norway; Netherlands; Turkey; UAE; Israel; Angola; South Africa |
| Largest Market | North America |
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Trends
- Integration of Advanced Mapping Software: Modern fish finders are using enhanced mapping software, which paints an in-real-life image of the bottom topography of the waters. In this feature, the anglers are well equipped to get the right coordinates of specific fishing areas and also move around other unfamiliar areas with ease. It improves accuracy and thus makes fishing easier and fashionable for the people using the equipment. In October 2023, Garmin launched the ECHOMAP™ Ultra 2 chartplotter series, which offers advanced functionality for inland and nearshore fishermen. The device includes a 1-year subscription to Garmin Navionics+™ mapping, daily updates, wireless networking, and other features for anglers to use.
- Eco-Friendly and Energy-Efficient Devices: As concern for the environment has risen, consumers are shifting towards a fish finder with low power consumption. For example, the Vexilar FLX-12 Genz Pack is one of the popular choices for ice fishing and is known for its low power consumption. These devices are power efficient, have longer battery life and are built using environmentally friendly material to attract buyers who are environmentally sensitive. This change shows great pressure to support green technology in the fishing industry.
- Augmented Reality (AR) Integration: One feature that is finding its way into high-end fish finders is augmented reality, which seeks to add important details to the visuals seen on screen as videos. The following allows a fisherman to track the location of the fish, depth of water and temperature more efficiently. For instance, Raymarine’s ClearCruise AR uses augmented reality layering, assisting in safe boat and fish detection by the operator.
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Catalysts
- Rise in Coastal and Inland Fishing Activities: Capture fisheries both coastal and inland fishing are on the rise across the world due to food security needs and recreation. For instance, the Food and Agriculture Organization (FAO) reported a consistent rise in inland fish capture, especially in developing countries, contributing to the demand for fish finders. In India, inland fisheries generate more than 8.4 million tonnes of fish annually and provide a living for 23.12 million inland fishermen. This increase in fishing activity directly relates to the fish finder market, especially in areas where the activity is widely embraced.
- Increased Awareness of Sustainable Fishing Practices: On January 9, 2024, the European Union implemented a top-to-bottom rewiring of its fisheries rules and this is a clear sign of a big advance towards sustainable harvest and fishing. These modifications were expected to update the measures on surveillance of fishing activities in the EU waters and on EU vessel. Increasing awareness of sustainable fishing is also promoting the use of fish finders. These devices assist the fishermen fish sustainably by enabling them find and catch the fish without interfering with the underwater habitat. In this way, they act in accordance with the principles of the conservation of the latter by encouraging targeted fishing.
- Growing Interest in Marine Electronics: Increased usage of marine electronics from fishermen and marine vehicle owners has significantly helped the market. For example, in May 2023, the Humminbird Helix 10 CHIRP MEGA SI+ DI+ Transducer was one of several recent breakthroughs in maritime electronics. It employs MEGA Side Imaging+ and Down Imaging+ sonar technologies to produce photorealistic photographs of underwater structures and fish. Modern fish finders are connected to other devices such as chartplotters, GPS systems and many more, making it easier and more efficient to fish. This factor is a result of the increased need for enhanced and interlinked technologies in recreational fishing.
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Restraints
- High Cost of Advanced Fish Finders: Modern fish finders that include side imaging, GPS compatibility and augmented reality are generally expensive. This makes them not so easy to be bought by amateur or penny-wise fishermen, hence restricting their use. The cost factor is also an inhibiting factor in fish finders market penetration, especially in the developing world where prices are a real issue.
- Environmental Impact of Sonar Technology: Controversy over the use of sonar technology is rising, based mainly on the effects of the technology on the lives of marine creatures. Every sonar creates disturbances in fish, which can cause a disturbance to fish behavior in precarious ecological regions. This gives rise to environmental concerns, potentially taping their applicability in conservation areas.
- Interference with Other Marine Electronics: Advanced fish locators can sometimes interfere with other marine electronics, including radios and GPS units, especially in small boats. Interference with the functionalities of other marine equipment makes fishing less effective and inconvenient for those who use several electronic gadgets at once.
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Table of Contents
| 1. Introduction 1.1. Research Methodology 1.2. Scope of the Study 2. Market Overview / Executive Summary 2.1. Global Fish Finders Market (2019 – 2023) 2.2. Global Fish Finders Market (2024 – 2030) 3. Market Segmentation 3.1. Global Fish Finders Market by Product Type 3.1.1. Combined 3.1.2. Network System 3.1.3. Standalone 3.2. Global Fish Finders Market by Application 3.2.1. Commercial Fishing 3.2.2. Professional Fishing 3.2.3. Recreational Fishing 4. Regional Segmentation 4.1. North America 4.1.1. The US 4.1.2. Canada 4.1.3. Mexico 4.2. South America 4.2.1. Brazil 4.2.2. Chile 4.2.3. Colombia 4.2.4. Rest of South America 4.3. Asia Pacific 4.3.1. China 4.3.2. Singapore 4.3.3. Japan 4.3.4. South Korea 4.3.5. Rest of Asia Pacific 4.4. Europe 4.4.1. The UK 4.4.2. Norway 4.4.3. Netherlands 4.4.4. Rest of Europe 4.5. The Middle East 4.5.1. Turkey 4.5.2. UAE 4.5.3. Israel 4.5.4. Rest of the Middle East 4.6. Africa 4.6.1. Angola 4.6.2. South Africa 4.6.3. Rest of Africa 5. Value Chain Analysis of the Global Fish Finders Market 6. Porter Five Forces Analysis 6.1. Threats of New Entrants 6.2. Threats of Substitutes 6.3. Bargaining Power of Buyers 6.4. Bargaining Power of Suppliers 6.5. Competition in the Industry 7. Trends, Drivers and Challenges Analysis 7.1. Market Trends 7.1.1. Market Trend 1 7.1.2. Market Trend 2 7.1.3. Market Trend 3 7.2. Market Drivers 7.2.1. Market Driver 1 7.2.2. Market Driver 2 7.2.3. Market Driver 3 7.3. Market Challenges 7.3.1. Market Challenge 1 7.3.2. Market Challenge 2 7.3.3. Market Challenge 3 8. Opportunities Analysis 8.1. Market Opportunity 1 8.2. Market Opportunity 2 8.3. Market Opportunity 3 9. Competitive Landscape 9.1. Johnson Outdoors Inc. 9.2. Furuno Electric Co., Ltd. 9.3. Brunswick Corp. 9.4. Samyung ENC 9.5. Deeper, UAB 9.6. Company 6 9.7. Company 7 9.8. Company 8 9.9. Company 9 9.10. Company 10 |
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Fish Finders Market – FAQs
1. What is the current size of the fish finders market?
Ans. In 2025, the fish finders market size is USD 665.45 Mn.
2. Who are the major vendors in the fish finders market?
Ans. The major vendors in the fish finders market are Johnson Outdoors Inc.; Furuno Electric Co., Ltd.; Brunswick Corp.; Samyung ENC; Deeper, UAB.
3. Which segments are covered under the fish finders market segments analysis?
Ans. The fish finders market report offers in-depth insights into Product Type, Application, and Geography.