2024 Alcoholic Beverage Outlook: Insights for Strategic Decision-Making
The alcoholic beverage market continues to thrive, fueled by shifting consumer preferences and the growing popularity of premium and craft products. Ongoing innovation in flavors and branding plays a significant role in shaping market dynamics.Â
| Alcoholic Beverage Market Statistics (2024) | Predictions and Insights | Source |
|---|---|---|
| 1. The Indian government aims to reach USD 1 billion in exports of alcoholic beverages globally. | This initiative aims to fortify the Indian alcoholic beverage sector by expanding its global market reach, thereby enhancing the international presence of domestic brands. | Contact us to view the source. |
| 2. In 2023, the US exported beer worth USD 331.98 million. | The increasing global demand for US beer exports presents opportunities for American breweries to broaden their international market presence, thereby contributing to the growth of the global alcoholic beverage market. | Contact us to view the source. |
| 3. Germany exported 80,000 hectolitres of wine in 2023, a 22% increase compared to the previous year, with the export value rising by 29% to USD 21.63 million. | The significant rise in both the volume and value of wine exports underscores Germany’s expanding footprint in the international wine market, indicating robust demand for its products and promising growth opportunities for German winemakers globally. | Contact us to view the source. |
| 4. In 2023, China exported beer worth approximately USD 451.8 million, up from around USD 327 million in the previous year. | This underscores the increasing demand for Chinese beer in international markets, establishing China as an emerging force in the global beverage trade. | Contact us to view the source. |
Alcoholic Beverage Market – Key Takeaways
With consumer trends leaning towards premiumization and unique experiences, the alcoholic beverage market is poised for continued growth. To remain competitive, ongoing product diversification and innovative marketing strategies will be essential.