Brain Health Supplements Market: Size, Share, Trends & Forecast (2024-2029) 

The market report presents a thorough analysis segmented by Product (Herbal Extracts, Vitamins & Minerals, Natural Molecules); by Application (Memory Enhancement, Mood & Depression, Attention & Focus, Longevity & Anti-aging, Sleep & Recovery, Anxiety); by Supplement Form (Tablets, Capsules, Others); by Distribution Channel (Hospital Pharmacies, Drug Stores & Retail Pharmacies,  Online Channel, Others); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)

Outlook 

• The brain health supplements market is estimated to be at USD 7,390.23 Mn in 2024 and is anticipated to reach USD 10,530.34 Mn in 2029. 

• The brain health supplements market is registering a CAGR of 7.34% during the forecast period of 2024-2029. 

• The market for brain health supplements is growing rapidly due to increasing awareness of cognitive health and the aging global population. Driven by consumer demand for natural and preventive healthcare solutions, the market is witnessing strong competition from established brands and new entrants. 

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Ecosystem 

• The participants in the global brain health supplements industry are always developing their strategies to preserve a competitive advantage.  

• Companies are heavily investing in R&D to develop scientifically backed products. Brands like Cognizin are collaborating with research institutions to validate the cognitive benefits of their ingredients. 

•  Several important entities in the brain health supplements market include Natrol, Inc.; Procera Health; Reckitt Benckiser Group PLC; Onnit Labs, Inc.; Natural Factors Nutritional Products Ltd.; and others. 

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Findings 

Attributes	Values
Historical Period	2018-2022
Base Year	2023
Forecast Period	2024-2029
Market Size (2024)	USD 7,390.23 Mn
Market Size (2029)	USD 10,530.34 Mn
Growth Rate	7.34% CAGR from 2024 to 2029
Key Segments	Product (Herbal Extracts, Vitamins & Minerals, Natural Molecules); Application (Memory Enhancement, Mood & Depression, Attention & Focus, Longevity & Anti-aging, Sleep & Recovery, Anxiety); Supplement Form (Tablets, Capsules, Others); Distribution Channel (Hospital Pharmacies, Drug Stores & Retail Pharmacies,  Online Channel, Others); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Natrol, Inc.; Procera Health; Reckitt Benckiser Group PLC; Onnit Labs, Inc.; Natural Factors Nutritional Products Ltd.
Key Countries	The US; Canada; Mexico; Brazil; Argentina; Colombia; Chile; China; India; Japan; South Korea; The UK; Germany; Italy; France; Spain; Turkey; UAE; Saudi Arabia; Egypt; South Africa
Largest Market	North America

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Trends  

• Integration with Digital Health Tools: Digital health tools are being integrated with brain health supplements, providing users with comprehensive cognitive health solutions. For example, Lumosity pairs its cognitive training app with brain health supplements to track and enhance mental performance over time. 

• Increased Research and Clinical Validation: There is a growing emphasis on scientific research and clinical trials to validate the efficacy of brain health supplements. While this trend enhances product credibility and consumer trust, companies like Cognizin and Neuriva are investing in studies to demonstrate the cognitive benefits of their ingredients, which helps build a long-term reputation but doesn’t immediately translate to higher sales.  

• Natural and Plant-Based Ingredients: Consumers are increasingly favoring supplements with natural and plant-based ingredients. Gaia Herbs, a herbal supplement company, thrives by offering brain health products featuring ingredients such as ginkgo biloba, turmeric, and ashwagandha, reflecting a shift towards holistic and sustainable health practices. 

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Catalysts 

• Aging Population: The increasing number of elderly individuals globally is driving demand for brain health supplements that support cognitive function. Products like Prevagen and Neuriva are specifically marketed to older adults looking to maintain memory and cognitive function. 

• Rising Awareness of Cognitive Health: Growing consumer awareness of the importance of cognitive health is boosting the market. Educational campaigns by organizations and supplement brands are raising awareness, leading to increased consumption. 

• Stress and Mental Health Concerns: The increasing prevalence of stress and mental health challenges, especially among urban populations, is fueling the demand for brain supplements that promise to improve mental clarity and alleviate anxiety. For instance, Natural Stacks’s NeuroFuel Product and Onnit’s Alpha Brain. 

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Restraints 

• Regulatory Hurdles: The brain health supplement market faces stringent regulations and scrutiny regarding health claims. Companies must navigate complex regulatory environments, which can delay product launches and lead to compliance costs. 

• Consumer Skepticism: Despite growing interest, there is still consumer skepticism about the efficacy of brain health supplements. Brands need to invest in clinical trials and transparent marketing to build trust. 

• Supply Chain Issues: The sourcing of high-quality natural ingredients can be challenging, leading to supply chain disruptions. Fluctuations in the availability of ingredients like ginseng and bacopa monnieri can impact product consistency and pricing. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Brain Health Supplements Market (2018 – 2022)         2.2.    Global Brain Health Supplements Market (2023 – 2029)  3.       Market Segmentation         3.1.    Global Brain Health Supplements Market by Product                3.1.1.    Herbal Extracts                3.1.2.    Vitamins & Minerals                3.1.3.    Natural Molecules         3.2.    Global Brain Health Supplements Market by Application                3.2.1.    Memory Enhancement                3.2.2.    Mood & Depression                3.2.3.    Attention & Focus                3.2.4.    Longevity & Anti-aging                3.2.5.    Sleep & Recovery                3.2.6.    Anxiety         3.3.    Global Brain Health Supplements Market by Supplement Form                3.3.1.    Tablets                 3.3.2.    Capsules                3.3.3.    Others         3.4.    Global Brain Health Supplements Market by Distribution Channel                3.4.1.    Hospital Pharmacies                3.4.2.    Drug Stores & Retail Pharmacies                3.4.3.     Online Channel                3.4.4.    Others  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Argentina                4.2.3.    Colombia                4.2.4.    Chile                4.2.5.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    Italy                4.4.4.    France                4.4.5.    Spain                4.4.6.    Rest of Europe         4.5.    The Middle East                4.5.1.    Turkey                4.5.2.    UAE                4.5.3.    Saudi Arabia                4.5.4.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Rest of Africa  5.       Value Chain Analysis of the Global Brain Health Supplements Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Natrol, Inc.         9.2.    Procera Health         9.3.    Reckitt Benckiser Group PLC          9.4.    Onnit Labs, Inc.         9.5.    Natural Factors Nutritional Products Ltd.         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Brain Health Supplements Market – FAQs 

1.  What is the current size of the brain health supplements market? 

Ans. In 2024, the brain health supplements market size is $7,390.23 Mn. 

2.  Who are the major vendors in the brain health supplements market?  

Ans. The major vendors in the brain health supplements market are Natrol, Inc.; Procera Health; Reckitt Benckiser Group PLC; Onnit Labs, Inc.; Natural Factors Nutritional Products Ltd. 

3.  Which segments are covered under the brain health supplements market segments analysis?  

Ans. The brain health supplements market report offers in-depth insights into Product, Application, Supplement Form, Distribution Channel, and Geography.