Electric Shavers Market: Size, Share, Trends & Forecast (2024-2029) 

The market report offers a detailed analysis segmented by Product Type (Foil Shavers, Rotary Shavers, Wet/Dry Shavers, Accessories, Clippers); by Power Source (Corded, Cordless); by End User (Men, Women); by Distribution Channel (Online, Offline); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).

Outlook 

• The electric shavers market is estimated to be at USD 13,380.00 Mn in 2024 and is anticipated to reach USD 17,820.00 Mn in 2029. 

• The electric shavers market is registering a CAGR of 5.9% during the forecast period of 2024-2029. 

• The global electric shavers market is experiencing steady growth, driven by increasing consumer demand for convenient, efficient grooming solutions. Technological advancements, rising awareness of personal grooming, and a diverse range of product offerings cater to both men and women. 

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Ecosystem 

• The participants in the global electric shavers industry are always developing their strategies to preserve a competitive advantage. 

• Some companies are focusing on niche markets, such as electric shavers designed specifically for women or for sensitive skin. For example, companies like Remington are targeting women with specialized products, carving out a distinct market segment and diversifying the competitive landscape. 

• Several important entities in the electric shavers market include Conair LLC; Koninklijke Philips N.V; Procter & Gamble Hygiene & Health Care Ltd.; Panasonic Group; Havells India Ltd.; and others. 

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Findings 

Attributes	Values
Historical Period	2018-2022
Base Year	2023
Forecast Period	2024-2029
Market Size (2024)	USD 13,380.00 Mn
Market Size (2029)	USD 17,820.00 Mn
Growth Rate	5.9% CAGR from 2024 to 2029
Key Segments	Product Type (Foil Shavers, Rotary Shavers, Wet/Dry Shavers, Accessories, Clippers); Power Source (Corded, Cordless); End User (Men, Women); Distribution Channel (Online, Offline); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Conair LLC; Koninklijke Philips N.V; Procter & Gamble Hygiene & Health Care Ltd.; Panasonic Group; Havells India Ltd.
Key Countries	The US; Canada; Mexico; Brazil; Argentina; Colombia; Chile; China; India; Japan; South Korea; The UK; Germany; Italy; France; Spain; Turkey; UAE; Saudi Arabia; Egypt; South Africa
Largest Market	Asia Pacific

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Trends  

• Wet and Dry Electric Shavers: Wet and dry electric shavers are gaining popularity due to their versatility, which allows users to shave in both wet and dry conditions. Models like Panasonic’s Arc5 and Braun’s Series 7 are designed for use in the shower or with shaving foam, offering convenience and catering to various grooming preferences. 

• Smart Shavers with IoT Integration: Smart shavers with IoT integration are transforming the grooming experience by offering highly personalized and data-driven solutions. The Xiaomi Mi Home Electric Shaver connects seamlessly to a smartphone app, allowing users to track shaving habits, monitor blade health, and receive customized grooming tips. 

• Rise of Foil Shavers: Foil shavers are gaining popularity for their precision and smooth results. Models such as the Braun Series 9 use a thin, perforated foil to capture and cut hair close to the skin, offering a consistent shave. This trend reflects a growing consumer preference for gentler shaving options, especially among those with sensitive skin, as foil shavers tend to cause less irritation than rotary models. 

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Catalysts 

• Busy Lifestyles and Convenience: Modern, fast-paced lifestyles have increased the need for quick and easy grooming tools. Electric shavers offer a time-efficient solution, especially for professionals who prioritize convenience. Travelers and busy professionals prefer electric shavers for on-the-go grooming. 

• Technological Advancements and Innovation: Continuous innovation in electric shavers, such as waterproof designs, longer battery life, and ergonomic features, attracts a broader consumer base; models with advanced features like self-cleaning capabilities and skin protection technology appeal to tech-savvy users, boosting market demand. The Philips Norelco Series 9000 Prestige electric shaver offers advanced features like SkinComfort rings, BeardAdapt sensor, and a self-cleaning system. 

• Rising Awareness of Personal Grooming: Growing awareness and societal emphasis on personal grooming and hygiene have contributed to the increased adoption of electric shavers. The rise of social media influencers promoting grooming routines encourages both men and women to invest in high-quality electric shavers. 

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Restraints 

• Cost Barriers to Electric Shaver Adoption: Although electric shavers offer convenience, their higher upfront costs compared to traditional razors can deter price-sensitive consumers. Additionally, ongoing expenses for replacement blades and maintenance can discourage long-term use, especially in cost-conscious markets. 

• Limited Battery Life and Charging Issues: Despite technological advancements, some electric shavers still face challenges with limited battery life and long charging times. Consumers who travel frequently might find the need to charge their shaver frequently inconvenient, leading to dissatisfaction and potentially lower market adoption. The Braun Series 7 electric shaver, has been noted by users for having a battery life that can be insufficient for frequent travelers. 

• Skin Sensitivity and Irritation Concerns: Some users experience skin irritation or sensitivity when using electric shavers, particularly those with delicate or sensitive skin. This can result in a preference for alternative hair removal methods, such as waxing or traditional razors, limiting the market growth for electric shavers. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Electric Shavers Market (2018 – 2022)         2.2.    Global Electric Shavers Market (2023 – 2029)  3.       Market Segmentation         3.1.    Global Electric Shavers Market by Product Type                3.1.1.    Foil Shavers                3.1.2.    Rotary Shavers                3.1.3.    Wet/Dry Shavers                3.1.4.    Accessories                3.1.5.    Clippers         3.2.    Global Electric Shavers Market by Power Source                3.2.1.    Corded                3.2.2.    Cordless         3.3.    Global Electric Shavers Market by End User                3.3.1.    Men                3.3.2.    Women         3.4.    Global Electric Shavers Market by Distribution Channel                3.4.1.    Online                3.4.2.    Offline  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Argentina                4.2.3.    Colombia                4.2.4.    Chile                4.2.5.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    Italy                4.4.4.    France                4.4.5.    Spain                4.4.6.    Rest of Europe         4.5.    The Middle East                4.5.1.    Turkey                4.5.2.    UAE                4.5.3.    Saudi Arabia                4.5.4.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Rest of Africa  5.       Value Chain Analysis of the Global Electric Shavers Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Conair LLC         9.2.    Koninklijke Philips N. V         9.3.    Procter & Gamble Hygiene & Health Care Ltd.         9.4.    Panasonic Group         9.5.    Havells India Ltd.         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Electric Shavers Market – FAQs 

1.  What is the current size of the electric shavers market? 

Ans. In 2024, the electric shavers market size is USD 13,380.00 Mn. 

2.  Who are the major vendors in the electric shavers market?  

Ans. The major vendors in the electric shavers market are Conair LLC; Koninklijke Philips N.V; Procter & Gamble Hygiene & Health Care Ltd.; Panasonic Group; Havells India Ltd. 

3.  Which segments are covered under the electric shavers market segments analysis?  

Ans. The electric shavers market report offers in-depth insights into Product Type, Power Source, End User, Distribution Channel, and Geography.