Bottled Water Market: Size, Share, Trends & Forecast (2024-2029)

The market report offers a detailed analysis segmented by Type (Spring Water, Purified Water, Mineral Water, Sparkling Water, Others); by Distribution Channel (On-Trade, Off-Trade); by Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa).

Outlook

• The bottled water market is estimated to be at USD 380.95 Bn in 2025 and is anticipated to reach USD 507.98 Bn in 2030. 

• The bottled water market is registering a CAGR of 5.92% during the forecast period 2025-2030. 

• The bottled water market is driven by growing health consciousness, on-the-go convenience, and rising demand for functional and sustainable options. Increasing urbanization and disposable income in emerging markets fuel demand, while eco-friendly packaging and product transparency appeal to environmentally conscious consumers. However, the industry faces challenges from plastic waste concerns and regulatory pressures. Companies are investing in innovations to balance sustainability with profitability, positioning bottled water as a key beverage segment worldwide. 

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Ecosystem 

• The participants in the global bottled water industry are always developing their strategies to preserve a competitive advantage. 

• Smaller and regional brands are gaining traction by focusing on unique selling points like natural sources, premium quality, or sustainability. These companies often cater to local preferences, offering eco-friendly packaging and transparency in sourcing, which appeals to niche segments and environmentally conscious consumers. 

• Several important entities in the bottled water market include Nestlé S.A.; PepsiCo, Inc.; The Coca‑Cola Co.; Danone S.A.; Primo Water Corp.; and others. 

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Findings 

Attributes	Values
Historical Period	2019-2023
Base Year	2024
Forecast Period	2025-2030
Market Size (2025)	USD 380.95 Bn
Market Size (2030)	USD 507.98 Bn
Growth Rate	5.92% CAGR from 2025 to 2030
Key Segments	Type (Spring Water, Purified Water, Mineral Water, Sparkling Water, Others); Distribution Channel (On-Trade, Off-Trade); Geography (North America, South America, Asia Pacific, Europe, The Middle East, Africa)
Key Vendors	Nestlé S.A.; PepsiCo, Inc.; The Coca‑Cola Co.; Danone S.A.; Primo Water Corp.
Key Countries	The US; Canada; Mexico; Brazil; Peru; Ecuador; China; India; Japan; South Korea; The UK; Germany; France; Belgium; Turkey; UAE; Saudi Arabia; Egypt; South Africa
Largest Market	Asia Pacific

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Trends  

• Smart Packaging with IoT Integration: Bottled water companies are integrating IoT (Internet of Things) technology into packaging, which allows consumers to access product information through QR codes and Near-field communication (NFC) tags. A scan reveals details about the water’s source, mineral content, and bottling date, enhancing transparency and brand trust. The Evian company partnered with cloud-based solutions to create packaging with QR codes that consumers can scan to access detailed product information, including the source of the water from the French Alps, mineral content, bottling dates, and sustainability practices. 

• Sustainable and Biodegradable Packaging: Innovations in sustainable packaging focus on reducing plastic waste using biodegradable materials like plant-based plastics or recycled PET (rPET). Evian and Coca-Cola have launched bottles made entirely from rPET, which aim to reduce their carbon footprint and attract eco-conscious consumers. 

• AI-Powered Personalization in Product Development: Some brands use Artificial Intelligence (AI)-driven consumer data to develop new bottled water products tailored to trends and preferences. AI helps brands assess feedback on flavors, packaging preferences, and wellness additives, enabling rapid response to consumer demands with targeted products. PepsiCo’s “Drinkfinity” brand leverages AI to analyze consumer feedback on flavors, packaging, and desired health benefits. 

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Catalysts 

• Growing Health Consciousness: Increased awareness of health and wellness is driving demand for bottled water as consumers seek alternatives to sugary sodas and other beverages. Bottled water, especially options like mineral, alkaline, and electrolyte-enhanced varieties, is perceived as a healthier choice, which aligns with trends favoring natural hydration and wellness-focused lifestyles. 

• Innovations in Functional and Flavored Water: Demand for functional beverages is rising, with innovations like vitamin-infused, protein-enhanced, and flavored water options. These products target consumers interested in added health benefits, which provide options for hydration with additional nutrients, electrolytes, or natural flavors, appealing especially to fitness enthusiasts and wellness-focused consumers. 

• Convenient On-the-Go Hydration: The need for portable hydration is a significant driver, as busy lifestyles lead to a preference for easily accessible and pre-packaged water. Urbanization and hectic work schedules make bottled water an attractive option for consumers looking for convenience, especially with increasing product availability in various formats and sizes. 

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Restraints 

• Environmental Impact and Plastic Waste: The bottled water industry faces significant scrutiny due to plastic waste and its impact on the environment. Despite advances in sustainable packaging, single-use plastic bottles contribute substantially to pollution, leading to pressure from environmental groups, regulatory bodies, and eco-conscious consumers. Transitioning to fully sustainable alternatives is complex and costly for many companies. 

• Strict Regulatory Standards: Bottled water is subject to stringent health and safety regulations regarding sourcing, quality control, labeling, and distribution. Compliance with these regulations can be challenging and expensive, especially in regions with varying standards. Failure to meet these standards can lead to costly recalls, fines, and damage to brand reputation. 

• Supply Chain Disruptions: Bottled water relies heavily on a stable supply chain for sourcing, production, and distribution. Natural disasters, global economic challenges, and transport disruptions can significantly impact availability and costs. Disruptions in sourcing materials like rPET or delays in transportation can lead to supply shortages and increased prices. 

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Table of Contents 

1.       Introduction         1.1.    Research Methodology         1.2.    Scope of the Study  2.       Market Overview / Executive Summary         2.1.    Global Bottled Water Market (2019 – 2023)         2.2.    Global Bottled Water Market (2024 – 2030)  3.       Market Segmentation         3.1.    Global Bottled Water Market by Type                3.1.1.    Spring Water                3.1.2.    Purified Water                3.1.3.    Mineral Water                3.1.4.    Sparkling Water                3.1.5.    Others         3.2.    Global Bottled Water Market by Distribution Channel                3.2.1.    On-Trade                3.2.2.    Off-Trade  4.       Regional Segmentation         4.1.    North America                4.1.1.    The US                4.1.2.    Canada                4.1.3.    Mexico         4.2.    South America                4.2.1.    Brazil                4.2.2.    Peru                4.2.3.    Ecuador                4.2.4.    Rest of South America         4.3.    Asia Pacific                4.3.1.    China                4.3.2.    India                4.3.3.    Japan                4.3.4.    South Korea                4.3.5.    Rest of Asia Pacific         4.4.    Europe                4.4.1.    The UK                 4.4.2.    Germany                4.4.3.    France                4.4.4.    Belgium                4.4.5.    Rest of Europe         4.5.    The Middle East                4.5.1.    Turkey                4.5.2.    UAE                4.5.3.    Saudi Arabia                4.5.4.    Rest of the Middle East         4.6.    Africa                4.6.1.    Egypt                4.6.2.    South Africa                4.6.3.    Rest of Africa  5.       Value Chain Analysis of the Global Bottled Water Market  6.       Porter Five Forces Analysis         6.1.    Threats of New Entrants         6.2.    Threats of Substitutes         6.3.    Bargaining Power of Buyers         6.4.    Bargaining Power of Suppliers         6.5.    Competition in the Industry  7.       Trends, Drivers and Challenges Analysis         7.1.    Market Trends         7.1.1.    Market Trend 1         7.1.2.    Market Trend 2         7.1.3.    Market Trend 3         7.2.    Market Drivers         7.2.1.    Market Driver 1         7.2.2.    Market Driver 2         7.2.3.    Market Driver 3         7.3.    Market Challenges         7.3.1.    Market Challenge 1         7.3.2.    Market Challenge 2         7.3.3.    Market Challenge 3  8.       Opportunities Analysis         8.1.    Market Opportunity 1         8.2.    Market Opportunity 2         8.3.    Market Opportunity 3  9.       Competitive Landscape         9.1.    Nestlé S.A.         9.2.    PepsiCo, Inc.          9.3.    The Coca‑Cola Co.         9.4.    Danone S.A.         9.5.    Primo Water Corp.         9.6.    Company 6         9.7.    Company 7         9.8.    Company 8         9.9.    Company 9         9.10.  Company 10

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Bottled Water Market – FAQs 

1.  What is the current size of the bottled water market? 

Ans. In 2025, the bottled water market size is USD 380.95 Bn. 

2.  Who are the major vendors in the bottled water market?  

Ans. The major vendors in the bottled water market are Nestlé S.A.; PepsiCo, Inc.; The Coca‑Cola Co.; Danone S.A.; Primo Water Corp. 

3.  Which segments are covered under the bottled water market segments analysis?  

Ans. The bottled water market report offers in-depth insights into Type, Distribution Channel, and Geography.